@article{ART003106267},
author={Bo Yeon Jang and Kim Seung In},
title={A Study on Generation Z’s F&B Brand Choice Attributes and Brand Experience – Focusing on the London Bagel Museum -},
journal={Industry Promotion Research},
issn={2466-1139},
year={2024},
volume={9},
number={3},
pages={185-192},
doi={10.21186/IPR.2024.9.3.185}
TY - JOUR
AU - Bo Yeon Jang
AU - Kim Seung In
TI - A Study on Generation Z’s F&B Brand Choice Attributes and Brand Experience – Focusing on the London Bagel Museum -
JO - Industry Promotion Research
PY - 2024
VL - 9
IS - 3
PB - Industrial Promotion Institute
SP - 185
EP - 192
SN - 2466-1139
AB - This study investigates the F&B brand choice attributes preferred by Generation Z and the brand experience of the London Bagel Museum, resulting in the following findings. First, in-depth interviews with Generation Z revealed that they consider 'appearance' and 'sociability' to be the most important factors when choosing an F&B brand. The success of the London Bagel Museum can also be attributed to fulfilling these Generation Z F&B brand choice attributes of 'appearance' and 'sociability.' Additionally, 'taste' was found to have the greatest impact on word-of-mouth and revisit intentions. The brand experience of the London Bagel Museum received the highest score in sensory experience, which can be seen as satisfying the visual stimulation that Generation Z, who value 'appearance,' consider important. This was followed by cognitive experience, emotional experience, and behavioral experience, in that order. The significance of this study lies in providing insights for the development of successful F&B brands by elucidating the F&B brand choice attributes of Generation Z and the brand experience of the London Bagel Museum.
KW - Generation Z;F&B;Choice Attributes;Brand Experience;London Bagel Museum
DO - 10.21186/IPR.2024.9.3.185
ER -
Bo Yeon Jang and Kim Seung In. (2024). A Study on Generation Z’s F&B Brand Choice Attributes and Brand Experience – Focusing on the London Bagel Museum -. Industry Promotion Research, 9(3), 185-192.
Bo Yeon Jang and Kim Seung In. 2024, "A Study on Generation Z’s F&B Brand Choice Attributes and Brand Experience – Focusing on the London Bagel Museum -", Industry Promotion Research, vol.9, no.3 pp.185-192. Available from: doi:10.21186/IPR.2024.9.3.185
Bo Yeon Jang, Kim Seung In "A Study on Generation Z’s F&B Brand Choice Attributes and Brand Experience – Focusing on the London Bagel Museum -" Industry Promotion Research 9.3 pp.185-192 (2024) : 185.
Bo Yeon Jang, Kim Seung In. A Study on Generation Z’s F&B Brand Choice Attributes and Brand Experience – Focusing on the London Bagel Museum -. 2024; 9(3), 185-192. Available from: doi:10.21186/IPR.2024.9.3.185
Bo Yeon Jang and Kim Seung In. "A Study on Generation Z’s F&B Brand Choice Attributes and Brand Experience – Focusing on the London Bagel Museum -" Industry Promotion Research 9, no.3 (2024) : 185-192.doi: 10.21186/IPR.2024.9.3.185
Bo Yeon Jang; Kim Seung In. A Study on Generation Z’s F&B Brand Choice Attributes and Brand Experience – Focusing on the London Bagel Museum -. Industry Promotion Research, 9(3), 185-192. doi: 10.21186/IPR.2024.9.3.185
Bo Yeon Jang; Kim Seung In. A Study on Generation Z’s F&B Brand Choice Attributes and Brand Experience – Focusing on the London Bagel Museum -. Industry Promotion Research. 2024; 9(3) 185-192. doi: 10.21186/IPR.2024.9.3.185
Bo Yeon Jang, Kim Seung In. A Study on Generation Z’s F&B Brand Choice Attributes and Brand Experience – Focusing on the London Bagel Museum -. 2024; 9(3), 185-192. Available from: doi:10.21186/IPR.2024.9.3.185
Bo Yeon Jang and Kim Seung In. "A Study on Generation Z’s F&B Brand Choice Attributes and Brand Experience – Focusing on the London Bagel Museum -" Industry Promotion Research 9, no.3 (2024) : 185-192.doi: 10.21186/IPR.2024.9.3.185
