본문 바로가기
  • Home

A Study of Fintech Platform for Senior Users: Mainly with Analysis on ‘Kakaopay’ and ‘Toss’

  • Industry Promotion Research
  • Abbr : IPR
  • 2024, 9(3), pp.175-183
  • DOI : 10.21186/IPR.2024.9.3.175
  • Publisher : Industrial Promotion Institute
  • Research Area : Interdisciplinary Studies > Interdisciplinary Research
  • Received : June 7, 2024
  • Accepted : July 5, 2024
  • Published : July 31, 2024

Tack Hyeong Lee 1 Seung In Kim 1

1홍익대학교

Accredited

ABSTRACT

The purpose of this study is to derive a UX that can help the use of fintech applications by senior users in their 60s or older, which has naturally increased with the increase in the elderly population. The study extracted five factors commonly considered important in fintech applications and was conducted based on a survey of general users and in-depth interviews with senior users. The research factors were extracted through a literature review into three general user experience research factors and two senior user experience research factors. After a survey targeting general users, in-depth interviews were conducted with senior users. As a result, we found notable differences in concerns about responsiveness and perceived usefulness between general and senior users. Based on the characteristics derived from the results of this study, we designed UX to help senior users use fintech applications.

Citation status

* References for papers published after 2023 are currently being built.