@article{ART003106265},
author={Young-Jong Lee and Seong-Yeob Lee},
title={A Study on the Analysis and the Improvement of the MyData System from a Consumer Behavior Perspective},
journal={Industry Promotion Research},
issn={2466-1139},
year={2024},
volume={9},
number={3},
pages={163-174},
doi={10.21186/IPR.2024.9.3.163}
TY - JOUR
AU - Young-Jong Lee
AU - Seong-Yeob Lee
TI - A Study on the Analysis and the Improvement of the MyData System from a Consumer Behavior Perspective
JO - Industry Promotion Research
PY - 2024
VL - 9
IS - 3
PB - Industrial Promotion Institute
SP - 163
EP - 174
SN - 2466-1139
AB - MyData is a new entity that strengthens the rights of information subjects through the ‘right to data portability’ and utilizes data to enable hyper-personalized services using personal information. Korea's MyData system is recognized globally as an outstanding system in that it is creating a new MyData industry by granting the right to information self-determination through the 'right to request data transmission'. Now in its third year, this study evaluates Korea's MyData system from a consumer behavior perspective and identifies issues for improvement. To this end, this study reviewed previous research on the relationship between regulatory policy and consumer behavior to determine the applicability of a consumer behavior perspective in institutional evaluation. In addition, in a study on consumer behavior related to MyData, variables that affect the use of MyData were investigated and evaluation items from a consumer behavior perspective were derived. As a result of evaluating Korea's MyData system from a consumer behavior perspective, it was found that the factors considered important by consumers were appropriately reflected in the system. However, in cases where there are dual values of ease of use and personal information protection, regulatory aspects tend to take priority. Therefore, in order to revitalize the MyData industry, it is essential to implement market-friendly system improvements without compromising consumer rights. This study is differentiated from existing studies in that it attempted to derive a plan for system improvement by combining empirical consumer behavior research and regulatory policy research.
KW - MyData;right to data portability;acceptance of innovative technology;consumer behavior;policy evaluation
DO - 10.21186/IPR.2024.9.3.163
ER -
Young-Jong Lee and Seong-Yeob Lee. (2024). A Study on the Analysis and the Improvement of the MyData System from a Consumer Behavior Perspective. Industry Promotion Research, 9(3), 163-174.
Young-Jong Lee and Seong-Yeob Lee. 2024, "A Study on the Analysis and the Improvement of the MyData System from a Consumer Behavior Perspective", Industry Promotion Research, vol.9, no.3 pp.163-174. Available from: doi:10.21186/IPR.2024.9.3.163
Young-Jong Lee, Seong-Yeob Lee "A Study on the Analysis and the Improvement of the MyData System from a Consumer Behavior Perspective" Industry Promotion Research 9.3 pp.163-174 (2024) : 163.
Young-Jong Lee, Seong-Yeob Lee. A Study on the Analysis and the Improvement of the MyData System from a Consumer Behavior Perspective. 2024; 9(3), 163-174. Available from: doi:10.21186/IPR.2024.9.3.163
Young-Jong Lee and Seong-Yeob Lee. "A Study on the Analysis and the Improvement of the MyData System from a Consumer Behavior Perspective" Industry Promotion Research 9, no.3 (2024) : 163-174.doi: 10.21186/IPR.2024.9.3.163
Young-Jong Lee; Seong-Yeob Lee. A Study on the Analysis and the Improvement of the MyData System from a Consumer Behavior Perspective. Industry Promotion Research, 9(3), 163-174. doi: 10.21186/IPR.2024.9.3.163
Young-Jong Lee; Seong-Yeob Lee. A Study on the Analysis and the Improvement of the MyData System from a Consumer Behavior Perspective. Industry Promotion Research. 2024; 9(3) 163-174. doi: 10.21186/IPR.2024.9.3.163
Young-Jong Lee, Seong-Yeob Lee. A Study on the Analysis and the Improvement of the MyData System from a Consumer Behavior Perspective. 2024; 9(3), 163-174. Available from: doi:10.21186/IPR.2024.9.3.163
Young-Jong Lee and Seong-Yeob Lee. "A Study on the Analysis and the Improvement of the MyData System from a Consumer Behavior Perspective" Industry Promotion Research 9, no.3 (2024) : 163-174.doi: 10.21186/IPR.2024.9.3.163
