@article{ART003135801},
author={Jung Jong-Kyun and Lee Chae-Hyun and Yun Sou-Bin and Shin Young-Tae},
title={The Effect of Values of Metaverse Platform Service on Satisfaction and Continuance Intention},
journal={Industry Promotion Research},
issn={2466-1139},
year={2024},
volume={9},
number={4},
pages={255-267},
doi={10.21186/IPR.2024.9.4.255}
TY - JOUR
AU - Jung Jong-Kyun
AU - Lee Chae-Hyun
AU - Yun Sou-Bin
AU - Shin Young-Tae
TI - The Effect of Values of Metaverse Platform Service on Satisfaction and Continuance Intention
JO - Industry Promotion Research
PY - 2024
VL - 9
IS - 4
PB - Industrial Promotion Institute
SP - 255
EP - 267
SN - 2466-1139
AB - The purpose of this study is to investigate the relationship between the main variables of the metaverse platform service's entertainment value, educational value, hedonic value, aesthetic value, economic value, functional value, experiential value, social value, satisfaction, and continuous use intention in Virtual Worlds. In addition, we analyzed the relationship of influence on satisfaction and intention to continue using the various values that customers feel while using the Metaverse platform service. In order to empirically analyze the influence of each value on the intention to continue using, frequency analysis, reliability analysis, feasibility analysis, and path analysis were conducted using the ‘plspm’ package of R Programming 4.3.2 Ver. The results of the study showed that entertainment value, educational value, hedonic value, aesthetic value, functional value, empirical value, and social value had a positive effect on satisfaction. In addition, educational value, aesthetic value, empirical value, and social value were found to have a positive effect on continuous use intention, and satisfaction had a positive effect on continuous use intention. The study of various metaverse platform services in detail can be said to be a differentiated research as a way to contribute to the industry and academia.
KW - Metaverse Platform Service;Entertainment Value;Educational Value;Hedonic Value;Aesthetic Value;Economic Value;Functional Value;Empirical Value;Social Value;Satisfaction;Continuance Intention
DO - 10.21186/IPR.2024.9.4.255
ER -
Jung Jong-Kyun, Lee Chae-Hyun, Yun Sou-Bin and Shin Young-Tae. (2024). The Effect of Values of Metaverse Platform Service on Satisfaction and Continuance Intention. Industry Promotion Research, 9(4), 255-267.
Jung Jong-Kyun, Lee Chae-Hyun, Yun Sou-Bin and Shin Young-Tae. 2024, "The Effect of Values of Metaverse Platform Service on Satisfaction and Continuance Intention", Industry Promotion Research, vol.9, no.4 pp.255-267. Available from: doi:10.21186/IPR.2024.9.4.255
Jung Jong-Kyun, Lee Chae-Hyun, Yun Sou-Bin, Shin Young-Tae "The Effect of Values of Metaverse Platform Service on Satisfaction and Continuance Intention" Industry Promotion Research 9.4 pp.255-267 (2024) : 255.
Jung Jong-Kyun, Lee Chae-Hyun, Yun Sou-Bin, Shin Young-Tae. The Effect of Values of Metaverse Platform Service on Satisfaction and Continuance Intention. 2024; 9(4), 255-267. Available from: doi:10.21186/IPR.2024.9.4.255
Jung Jong-Kyun, Lee Chae-Hyun, Yun Sou-Bin and Shin Young-Tae. "The Effect of Values of Metaverse Platform Service on Satisfaction and Continuance Intention" Industry Promotion Research 9, no.4 (2024) : 255-267.doi: 10.21186/IPR.2024.9.4.255
Jung Jong-Kyun; Lee Chae-Hyun; Yun Sou-Bin; Shin Young-Tae. The Effect of Values of Metaverse Platform Service on Satisfaction and Continuance Intention. Industry Promotion Research, 9(4), 255-267. doi: 10.21186/IPR.2024.9.4.255
Jung Jong-Kyun; Lee Chae-Hyun; Yun Sou-Bin; Shin Young-Tae. The Effect of Values of Metaverse Platform Service on Satisfaction and Continuance Intention. Industry Promotion Research. 2024; 9(4) 255-267. doi: 10.21186/IPR.2024.9.4.255
Jung Jong-Kyun, Lee Chae-Hyun, Yun Sou-Bin, Shin Young-Tae. The Effect of Values of Metaverse Platform Service on Satisfaction and Continuance Intention. 2024; 9(4), 255-267. Available from: doi:10.21186/IPR.2024.9.4.255
Jung Jong-Kyun, Lee Chae-Hyun, Yun Sou-Bin and Shin Young-Tae. "The Effect of Values of Metaverse Platform Service on Satisfaction and Continuance Intention" Industry Promotion Research 9, no.4 (2024) : 255-267.doi: 10.21186/IPR.2024.9.4.255
