@article{ART003172586},
author={Seon Yeong Im and Kim, Seung In},
title={A Study on the Super App User Experience of Naver and Coupang Using The Theory of Reasoned Action},
journal={Industry Promotion Research},
issn={2466-1139},
year={2025},
volume={10},
number={1},
pages={59-69},
doi={10.21186/IPR.2025.10.1.059}
TY - JOUR
AU - Seon Yeong Im
AU - Kim, Seung In
TI - A Study on the Super App User Experience of Naver and Coupang Using The Theory of Reasoned Action
JO - Industry Promotion Research
PY - 2025
VL - 10
IS - 1
PB - Industrial Promotion Institute
SP - 59
EP - 69
SN - 2466-1139
AB - This study combines the Honeycomb Model and the Theory of Reasoned Action (TRA) to analyze the impact of Naver's and Coupang's super app strategies on user experience and behavioral intention. The study targeted users who utilize both Naver and Coupang, collecting data through surveys and in-depth interviews. Six factors from the Honeycomb Model (Useful, Usable, Desirable, Findable, Accessible, and Credible) and subjective norms were used as independent variables, while behavioral intention was set as the dependent variable. Regression analysis was conducted to evaluate the relationships. The results revealed that, for Naver, (Useful, Findable, Accessible, Credible, and Subjective Norms significantly influenced Behavioral Intention. For Coupang, Usable and Subjective Norms were found to be significant factors affecting Behavioral Intention. However, both platforms scored low in Desirable. This study is significant as it reconstructs the Honeycomb Model and TRA from a user experience design perspective, providing a systematic analysis of user experience.
KW - E-Commerce;Super App;Honeycomb Model;TRA;User Experience
DO - 10.21186/IPR.2025.10.1.059
ER -
Seon Yeong Im and Kim, Seung In. (2025). A Study on the Super App User Experience of Naver and Coupang Using The Theory of Reasoned Action. Industry Promotion Research, 10(1), 59-69.
Seon Yeong Im and Kim, Seung In. 2025, "A Study on the Super App User Experience of Naver and Coupang Using The Theory of Reasoned Action", Industry Promotion Research, vol.10, no.1 pp.59-69. Available from: doi:10.21186/IPR.2025.10.1.059
Seon Yeong Im, Kim, Seung In "A Study on the Super App User Experience of Naver and Coupang Using The Theory of Reasoned Action" Industry Promotion Research 10.1 pp.59-69 (2025) : 59.
Seon Yeong Im, Kim, Seung In. A Study on the Super App User Experience of Naver and Coupang Using The Theory of Reasoned Action. 2025; 10(1), 59-69. Available from: doi:10.21186/IPR.2025.10.1.059
Seon Yeong Im and Kim, Seung In. "A Study on the Super App User Experience of Naver and Coupang Using The Theory of Reasoned Action" Industry Promotion Research 10, no.1 (2025) : 59-69.doi: 10.21186/IPR.2025.10.1.059
Seon Yeong Im; Kim, Seung In. A Study on the Super App User Experience of Naver and Coupang Using The Theory of Reasoned Action. Industry Promotion Research, 10(1), 59-69. doi: 10.21186/IPR.2025.10.1.059
Seon Yeong Im; Kim, Seung In. A Study on the Super App User Experience of Naver and Coupang Using The Theory of Reasoned Action. Industry Promotion Research. 2025; 10(1) 59-69. doi: 10.21186/IPR.2025.10.1.059
Seon Yeong Im, Kim, Seung In. A Study on the Super App User Experience of Naver and Coupang Using The Theory of Reasoned Action. 2025; 10(1), 59-69. Available from: doi:10.21186/IPR.2025.10.1.059
Seon Yeong Im and Kim, Seung In. "A Study on the Super App User Experience of Naver and Coupang Using The Theory of Reasoned Action" Industry Promotion Research 10, no.1 (2025) : 59-69.doi: 10.21186/IPR.2025.10.1.059
