@article{ART003172592},
author={Min Ji Kwon and Kim, Seung In},
title={Exploring Design Elements influencing Taste Perception Using Eye-Tracking Technology: Focused on Ottogi Cupbap Products},
journal={Industry Promotion Research},
issn={2466-1139},
year={2025},
volume={10},
number={1},
pages={125-132},
doi={10.21186/IPR.2025.10.1.125}
TY - JOUR
AU - Min Ji Kwon
AU - Kim, Seung In
TI - Exploring Design Elements influencing Taste Perception Using Eye-Tracking Technology: Focused on Ottogi Cupbap Products
JO - Industry Promotion Research
PY - 2025
VL - 10
IS - 1
PB - Industrial Promotion Institute
SP - 125
EP - 132
SN - 2466-1139
AB - This study analyzed the impact of 'Ottogi' cup rice package design on consumers' taste perception. Targeting people in their 20s and 30s, we used eye-tracking and in-depth interviews to examine attention to design elements and the taste perception process. The results showed that typography attracts the most attention and plays a crucial role in taste perception. Readable product names and familiar food images were particularly effective, and product names with adjectives, like 'Ttok-Ttok Kimchi Albap,' further enhanced taste perception. Additionally, image size influenced perceived portion size. These findings highlight the importance of balancing typography and imagery in instant food packaging design, offering strategies to improve consumer satisfaction and purchase intentions.
KW - Cup rice;Taste Perception;Eye-Tracking;Package Design;Design Elements
DO - 10.21186/IPR.2025.10.1.125
ER -
Min Ji Kwon and Kim, Seung In. (2025). Exploring Design Elements influencing Taste Perception Using Eye-Tracking Technology: Focused on Ottogi Cupbap Products. Industry Promotion Research, 10(1), 125-132.
Min Ji Kwon and Kim, Seung In. 2025, "Exploring Design Elements influencing Taste Perception Using Eye-Tracking Technology: Focused on Ottogi Cupbap Products", Industry Promotion Research, vol.10, no.1 pp.125-132. Available from: doi:10.21186/IPR.2025.10.1.125
Min Ji Kwon, Kim, Seung In "Exploring Design Elements influencing Taste Perception Using Eye-Tracking Technology: Focused on Ottogi Cupbap Products" Industry Promotion Research 10.1 pp.125-132 (2025) : 125.
Min Ji Kwon, Kim, Seung In. Exploring Design Elements influencing Taste Perception Using Eye-Tracking Technology: Focused on Ottogi Cupbap Products. 2025; 10(1), 125-132. Available from: doi:10.21186/IPR.2025.10.1.125
Min Ji Kwon and Kim, Seung In. "Exploring Design Elements influencing Taste Perception Using Eye-Tracking Technology: Focused on Ottogi Cupbap Products" Industry Promotion Research 10, no.1 (2025) : 125-132.doi: 10.21186/IPR.2025.10.1.125
Min Ji Kwon; Kim, Seung In. Exploring Design Elements influencing Taste Perception Using Eye-Tracking Technology: Focused on Ottogi Cupbap Products. Industry Promotion Research, 10(1), 125-132. doi: 10.21186/IPR.2025.10.1.125
Min Ji Kwon; Kim, Seung In. Exploring Design Elements influencing Taste Perception Using Eye-Tracking Technology: Focused on Ottogi Cupbap Products. Industry Promotion Research. 2025; 10(1) 125-132. doi: 10.21186/IPR.2025.10.1.125
Min Ji Kwon, Kim, Seung In. Exploring Design Elements influencing Taste Perception Using Eye-Tracking Technology: Focused on Ottogi Cupbap Products. 2025; 10(1), 125-132. Available from: doi:10.21186/IPR.2025.10.1.125
Min Ji Kwon and Kim, Seung In. "Exploring Design Elements influencing Taste Perception Using Eye-Tracking Technology: Focused on Ottogi Cupbap Products" Industry Promotion Research 10, no.1 (2025) : 125-132.doi: 10.21186/IPR.2025.10.1.125
