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A Study on Experience of Performance Ticketing Services for Preventing Fraudulent Reservations : Focusing on Interpark, Ticketlink and Yes24

  • Industry Promotion Research
  • Abbr : IPR
  • 2025, 10(1), pp.117-124
  • DOI : 10.21186/IPR.2025.10.1.117
  • Publisher : Industrial Promotion Institute
  • Research Area : Interdisciplinary Studies > Interdisciplinary Research
  • Received : December 11, 2024
  • Accepted : January 10, 2025
  • Published : January 31, 2025

Ji Eun Kang 1 Kim, Seung In 2

1홍익대학교 영상커뮤니케이션대학원
2홍익대학교 국제디자인전문대학원 디지털미디어디자인전공

Accredited

ABSTRACT

The purpose of this study is to analyze the user experience of the anti-fraud ticket reservation system of Interpark, Ticketlink, and Yes24, which are representative domestic performance reservation services. In particular, this study focuses on women in their 20s and 30s. Through task experiments using mobile applications and in-depth interviews based on the emotional interface model proposed by Stephen P. Anderson, both qualitative and quantitative studies were conducted. As a result of the study, it was found that the anti-fraud ticket reservation system needs to strengthen its intuitiveness and guidance so that users can easily understand the purpose and operation of the system. It was also emphasized that excessive restrictions or complex authentication procedures should be minimized to restore trust and provide users with pleasure and significance. This study is significant in that it suggests a design direction for the anti-fraud ticket reservation system from the viewpoint of user experience. Based on this study, we expect that the anti-fraud ticket reservation system will be improved to provide users with a better reservation experience.

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