@article{ART003172612},
author={Sou-Bin Yun and Byung-Jun Kim and Khurshidjon Khudoyberdiev and Chae-Hyun Lee},
title={A Study on the Effect of Experience Values of Avatar Customizing, Emotional Intelligence and Creative Thinking on Self-efficacy},
journal={Industry Promotion Research},
issn={2466-1139},
year={2025},
volume={10},
number={1},
pages={141-156},
doi={10.21186/IPR.2025.10.1.141}
TY - JOUR
AU - Sou-Bin Yun
AU - Byung-Jun Kim
AU - Khurshidjon Khudoyberdiev
AU - Chae-Hyun Lee
TI - A Study on the Effect of Experience Values of Avatar Customizing, Emotional Intelligence and Creative Thinking on Self-efficacy
JO - Industry Promotion Research
PY - 2025
VL - 10
IS - 1
PB - Industrial Promotion Institute
SP - 141
EP - 156
SN - 2466-1139
AB - The purpose of this study is to investigate the experiential value of avatar customizing in the metaverse and analyzed the relationship of its influence on Creative Thinking and Self-efficacy. In addition, the influence relationships between Emotional Intelligence and Self-efficacy were analyzed. To empirically analyze the effect between each variable, frequency analysis, reliability analysis, feasibility analysis, and path analysis were performed using the ‘plspm’ package of R Programming 4.3.2(ver). The results of the study showed that all four sub-variables of experiential values were adopted on Creative Thinking, influencing Escapist value and Education value high. The analysis between Experiential value and Self-efficacy were found only two variables followed by Educational value and Aesthetic value. In the path analysis of Emotional Intelligence on Self-efficacy, only two variables were adopted. Lastly, Creative Thinking was found to have a significant effect on Self-efficacy. Based on the Experiential Economy theory in the metaverse environment, the empirical analysis for avatar customizing of Self-efficacy between Experiential values and Emotional Intelligence with the four sub-variables is a useful and significant research that will only contribute to both industry and academia.
KW - Metaverse;Avatar customizing;Experience Values;Entertainment Value;Educational Value;Escapist Value;Esthetic Value;Emotional Intelligence;Avatars;Creative Thinking;Self-efficacy
DO - 10.21186/IPR.2025.10.1.141
ER -
Sou-Bin Yun, Byung-Jun Kim, Khurshidjon Khudoyberdiev and Chae-Hyun Lee. (2025). A Study on the Effect of Experience Values of Avatar Customizing, Emotional Intelligence and Creative Thinking on Self-efficacy. Industry Promotion Research, 10(1), 141-156.
Sou-Bin Yun, Byung-Jun Kim, Khurshidjon Khudoyberdiev and Chae-Hyun Lee. 2025, "A Study on the Effect of Experience Values of Avatar Customizing, Emotional Intelligence and Creative Thinking on Self-efficacy", Industry Promotion Research, vol.10, no.1 pp.141-156. Available from: doi:10.21186/IPR.2025.10.1.141
Sou-Bin Yun, Byung-Jun Kim, Khurshidjon Khudoyberdiev, Chae-Hyun Lee "A Study on the Effect of Experience Values of Avatar Customizing, Emotional Intelligence and Creative Thinking on Self-efficacy" Industry Promotion Research 10.1 pp.141-156 (2025) : 141.
Sou-Bin Yun, Byung-Jun Kim, Khurshidjon Khudoyberdiev, Chae-Hyun Lee. A Study on the Effect of Experience Values of Avatar Customizing, Emotional Intelligence and Creative Thinking on Self-efficacy. 2025; 10(1), 141-156. Available from: doi:10.21186/IPR.2025.10.1.141
Sou-Bin Yun, Byung-Jun Kim, Khurshidjon Khudoyberdiev and Chae-Hyun Lee. "A Study on the Effect of Experience Values of Avatar Customizing, Emotional Intelligence and Creative Thinking on Self-efficacy" Industry Promotion Research 10, no.1 (2025) : 141-156.doi: 10.21186/IPR.2025.10.1.141
Sou-Bin Yun; Byung-Jun Kim; Khurshidjon Khudoyberdiev; Chae-Hyun Lee. A Study on the Effect of Experience Values of Avatar Customizing, Emotional Intelligence and Creative Thinking on Self-efficacy. Industry Promotion Research, 10(1), 141-156. doi: 10.21186/IPR.2025.10.1.141
Sou-Bin Yun; Byung-Jun Kim; Khurshidjon Khudoyberdiev; Chae-Hyun Lee. A Study on the Effect of Experience Values of Avatar Customizing, Emotional Intelligence and Creative Thinking on Self-efficacy. Industry Promotion Research. 2025; 10(1) 141-156. doi: 10.21186/IPR.2025.10.1.141
Sou-Bin Yun, Byung-Jun Kim, Khurshidjon Khudoyberdiev, Chae-Hyun Lee. A Study on the Effect of Experience Values of Avatar Customizing, Emotional Intelligence and Creative Thinking on Self-efficacy. 2025; 10(1), 141-156. Available from: doi:10.21186/IPR.2025.10.1.141
Sou-Bin Yun, Byung-Jun Kim, Khurshidjon Khudoyberdiev and Chae-Hyun Lee. "A Study on the Effect of Experience Values of Avatar Customizing, Emotional Intelligence and Creative Thinking on Self-efficacy" Industry Promotion Research 10, no.1 (2025) : 141-156.doi: 10.21186/IPR.2025.10.1.141
