@article{ART003201779},
author={Young Seok Ham and Byung Hwan Hyeon},
title={Effects of ESG Activities on Purchase Intention through Corporate Trust and Image},
journal={Industry Promotion Research},
issn={2466-1139},
year={2025},
volume={10},
number={2},
pages={51-64},
doi={10.21186/IPR.2025.10.2.051}
TY - JOUR
AU - Young Seok Ham
AU - Byung Hwan Hyeon
TI - Effects of ESG Activities on Purchase Intention through Corporate Trust and Image
JO - Industry Promotion Research
PY - 2025
VL - 10
IS - 2
PB - Industrial Promotion Institute
SP - 51
EP - 64
SN - 2466-1139
AB - This study analyzed the effect of corporate ESG activities on consumers' purchase intentions through corporate trust (trust based on expertise, trust based on goodwill), and image (perceived warmth, perceived competence). To this end, 373 respondents were analyzed through SPSS 28.0 and SmartPLS 4.0. As a result of the study, it was found that corporate ESG activities increase consumers' purchase intentions through corporate trust (trust based on expertise, trust based on goodwill) and image (perceived warmth, perceived competence). In particular, it was confirmed that corporate ESG activities play a role in increasing trust and emotional bond with consumers by strengthening corporate trust (trust based on expertise, trust based on goodwill), and image (perceived warmth, perceived competence). In addition, it was shown that these corporate ESG activities can act as a very important strategic factor for sustainable growth of a company in that they have a positive effect on consumer behavior in the long term. First, the purpose of this study is to analyze the positive impact of corporate ESG activities on trust and corporate image, and second, to analyze the impact of corporate ESG activities on consumer purchase intentions through corporate image and gaining customer trust. By using SmartPLS 4.0, reliability and validity were verified through factor analysis, correlation analysis was used to analyze the correlation between constituent concepts, and how the correlation between ESG activities, corporate trust, and corporate image affects consumers' purchase intentions was analyzed. This study is significant in that corporate ESG activities provide significant implications for companies to strategically utilize ESG to induce corporate image and positive consumer behavior (purchase intention) by building trust with customers.
KW - ESG activities;Corporate Trust;Image(competence;warmth);Purchase intention
DO - 10.21186/IPR.2025.10.2.051
ER -
Young Seok Ham and Byung Hwan Hyeon. (2025). Effects of ESG Activities on Purchase Intention through Corporate Trust and Image. Industry Promotion Research, 10(2), 51-64.
Young Seok Ham and Byung Hwan Hyeon. 2025, "Effects of ESG Activities on Purchase Intention through Corporate Trust and Image", Industry Promotion Research, vol.10, no.2 pp.51-64. Available from: doi:10.21186/IPR.2025.10.2.051
Young Seok Ham, Byung Hwan Hyeon "Effects of ESG Activities on Purchase Intention through Corporate Trust and Image" Industry Promotion Research 10.2 pp.51-64 (2025) : 51.
Young Seok Ham, Byung Hwan Hyeon. Effects of ESG Activities on Purchase Intention through Corporate Trust and Image. 2025; 10(2), 51-64. Available from: doi:10.21186/IPR.2025.10.2.051
Young Seok Ham and Byung Hwan Hyeon. "Effects of ESG Activities on Purchase Intention through Corporate Trust and Image" Industry Promotion Research 10, no.2 (2025) : 51-64.doi: 10.21186/IPR.2025.10.2.051
Young Seok Ham; Byung Hwan Hyeon. Effects of ESG Activities on Purchase Intention through Corporate Trust and Image. Industry Promotion Research, 10(2), 51-64. doi: 10.21186/IPR.2025.10.2.051
Young Seok Ham; Byung Hwan Hyeon. Effects of ESG Activities on Purchase Intention through Corporate Trust and Image. Industry Promotion Research. 2025; 10(2) 51-64. doi: 10.21186/IPR.2025.10.2.051
Young Seok Ham, Byung Hwan Hyeon. Effects of ESG Activities on Purchase Intention through Corporate Trust and Image. 2025; 10(2), 51-64. Available from: doi:10.21186/IPR.2025.10.2.051
Young Seok Ham and Byung Hwan Hyeon. "Effects of ESG Activities on Purchase Intention through Corporate Trust and Image" Industry Promotion Research 10, no.2 (2025) : 51-64.doi: 10.21186/IPR.2025.10.2.051
