Industry Promotion Research 2025 KCI Impact Factor : 1.16
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pISSN : 2466-1139 / eISSN : 2714-013X
- https://journal.kci.go.kr/ipir
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The Effect of Social Capital on Reuse Intention on SNS: The Moderating Effect of Perceived Opinion Support
- Industry Promotion Research
- Abbr : IPR
- 2025, 10(2), pp.137~152
- DOI : 10.21186/IPR.2025.10.2.137
- Publisher : Industrial Promotion Institute
- Research Area : Interdisciplinary Studies > Interdisciplinary Research
- Received : February 28, 2025
- Accepted : April 4, 2025
- Published : April 30, 2025
Seung Jin Park 1, Young Wook Seo 1
1대전대학교
Accredited
ABSTRACT
This study confirmed the effect of SNS social capital on the intention to continue using SNS through the SNS attachment type and analyzed the moderating relationship between SNS attachment type and SNS continuous use intention through perceived opinion support variables. To this end, 300 respondents were analyzed through SPSS 29.0 and Smart PLS 4.0.As a result, there was a significant overall positive relationship between SNS social capital and SNS attachment type, so it was verified. In particular, it was confirmed that trust and social relationships among SNS users play a very important role in the formation of social capital, It was suggested that the co-linking factors of attachment, composed of elements such as importance, positive emotions, and strong attachment contribute to the continuous use intention through the moderating role of perceived opinion support based on the spiral of silence theory, Additionally, the importance of relationship building through joint connection was confirmed within SNS environments.
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