@article{ART003201793},
author={Seung Jin Park and Young Wook Seo},
title={The Effect of Social Capital on Reuse Intention on SNS: The Moderating Effect of Perceived Opinion Support},
journal={Industry Promotion Research},
issn={2466-1139},
year={2025},
volume={10},
number={2},
pages={137-152},
doi={10.21186/IPR.2025.10.2.137}
TY - JOUR
AU - Seung Jin Park
AU - Young Wook Seo
TI - The Effect of Social Capital on Reuse Intention on SNS: The Moderating Effect of Perceived Opinion Support
JO - Industry Promotion Research
PY - 2025
VL - 10
IS - 2
PB - Industrial Promotion Institute
SP - 137
EP - 152
SN - 2466-1139
AB - This study confirmed the effect of SNS social capital on the intention to continue using SNS through the SNS attachment type and analyzed the moderating relationship between SNS attachment type and SNS continuous use intention through perceived opinion support variables. To this end, 300 respondents were analyzed through SPSS 29.0 and Smart PLS 4.0.As a result, there was a significant overall positive relationship between SNS social capital and SNS attachment type, so it was verified. In particular, it was confirmed that trust and social relationships among SNS users play a very important role in the formation of social capital, It was suggested that the co-linking factors of attachment, composed of elements such as importance, positive emotions, and strong attachment contribute to the continuous use intention through the moderating role of perceived opinion support based on the spiral of silence theory, Additionally, the importance of relationship building through joint connection was confirmed within SNS environments.
KW - sns;social capital;trust;perceived opinion support;joint connection;continuous use intention
DO - 10.21186/IPR.2025.10.2.137
ER -
Seung Jin Park and Young Wook Seo. (2025). The Effect of Social Capital on Reuse Intention on SNS: The Moderating Effect of Perceived Opinion Support. Industry Promotion Research, 10(2), 137-152.
Seung Jin Park and Young Wook Seo. 2025, "The Effect of Social Capital on Reuse Intention on SNS: The Moderating Effect of Perceived Opinion Support", Industry Promotion Research, vol.10, no.2 pp.137-152. Available from: doi:10.21186/IPR.2025.10.2.137
Seung Jin Park, Young Wook Seo "The Effect of Social Capital on Reuse Intention on SNS: The Moderating Effect of Perceived Opinion Support" Industry Promotion Research 10.2 pp.137-152 (2025) : 137.
Seung Jin Park, Young Wook Seo. The Effect of Social Capital on Reuse Intention on SNS: The Moderating Effect of Perceived Opinion Support. 2025; 10(2), 137-152. Available from: doi:10.21186/IPR.2025.10.2.137
Seung Jin Park and Young Wook Seo. "The Effect of Social Capital on Reuse Intention on SNS: The Moderating Effect of Perceived Opinion Support" Industry Promotion Research 10, no.2 (2025) : 137-152.doi: 10.21186/IPR.2025.10.2.137
Seung Jin Park; Young Wook Seo. The Effect of Social Capital on Reuse Intention on SNS: The Moderating Effect of Perceived Opinion Support. Industry Promotion Research, 10(2), 137-152. doi: 10.21186/IPR.2025.10.2.137
Seung Jin Park; Young Wook Seo. The Effect of Social Capital on Reuse Intention on SNS: The Moderating Effect of Perceived Opinion Support. Industry Promotion Research. 2025; 10(2) 137-152. doi: 10.21186/IPR.2025.10.2.137
Seung Jin Park, Young Wook Seo. The Effect of Social Capital on Reuse Intention on SNS: The Moderating Effect of Perceived Opinion Support. 2025; 10(2), 137-152. Available from: doi:10.21186/IPR.2025.10.2.137
Seung Jin Park and Young Wook Seo. "The Effect of Social Capital on Reuse Intention on SNS: The Moderating Effect of Perceived Opinion Support" Industry Promotion Research 10, no.2 (2025) : 137-152.doi: 10.21186/IPR.2025.10.2.137
