@article{ART003201794},
author={Seo Dan Bi and Seung In Kim},
title={Analyzing User Experience Satisfaction and Improvment Strategeis for Financial AI Services: Focused on Shinhan Bank},
journal={Industry Promotion Research},
issn={2466-1139},
year={2025},
volume={10},
number={2},
pages={153-159},
doi={10.21186/IPR.2025.10.2.153}
TY - JOUR
AU - Seo Dan Bi
AU - Seung In Kim
TI - Analyzing User Experience Satisfaction and Improvment Strategeis for Financial AI Services: Focused on Shinhan Bank
JO - Industry Promotion Research
PY - 2025
VL - 10
IS - 2
PB - Industrial Promotion Institute
SP - 153
EP - 159
SN - 2466-1139
AB - The purpose of this study is to analyze user experience satisfaction and propose improvement plans for Shinhan Bank's financial AI service. As a research method, the Delphi technique was applied to divide and organize the characteristics of artificial intelligence service quality factors, and an analysis was conducted focusing on three elements: Personalization, Diversity, and Reliability. Through surveys and in-depth interviews, the Shinhan Bank AI was evaluated. The results showed that it was positively evaluated in terms of reliability, but in actual interviews, inconvenience in use was complained about. Through in-depth interviews, various opinions were heard from those who had used Shinhan Bank AI and those who had not. Those who did not use financial AI felt no need for it, while those who used it talked about the suitability of AI product recommendations and inconvenient parts, indicating that there were parts that needed improvement. This study is meaningful in that it presented a direction for improving the function of financial AI services and suggested ways to contribute to the improvement of financial services in practice.
KW - financial services;financial AI;artificial intelligence;service design;user experience
DO - 10.21186/IPR.2025.10.2.153
ER -
Seo Dan Bi and Seung In Kim. (2025). Analyzing User Experience Satisfaction and Improvment Strategeis for Financial AI Services: Focused on Shinhan Bank. Industry Promotion Research, 10(2), 153-159.
Seo Dan Bi and Seung In Kim. 2025, "Analyzing User Experience Satisfaction and Improvment Strategeis for Financial AI Services: Focused on Shinhan Bank", Industry Promotion Research, vol.10, no.2 pp.153-159. Available from: doi:10.21186/IPR.2025.10.2.153
Seo Dan Bi, Seung In Kim "Analyzing User Experience Satisfaction and Improvment Strategeis for Financial AI Services: Focused on Shinhan Bank" Industry Promotion Research 10.2 pp.153-159 (2025) : 153.
Seo Dan Bi, Seung In Kim. Analyzing User Experience Satisfaction and Improvment Strategeis for Financial AI Services: Focused on Shinhan Bank. 2025; 10(2), 153-159. Available from: doi:10.21186/IPR.2025.10.2.153
Seo Dan Bi and Seung In Kim. "Analyzing User Experience Satisfaction and Improvment Strategeis for Financial AI Services: Focused on Shinhan Bank" Industry Promotion Research 10, no.2 (2025) : 153-159.doi: 10.21186/IPR.2025.10.2.153
Seo Dan Bi; Seung In Kim. Analyzing User Experience Satisfaction and Improvment Strategeis for Financial AI Services: Focused on Shinhan Bank. Industry Promotion Research, 10(2), 153-159. doi: 10.21186/IPR.2025.10.2.153
Seo Dan Bi; Seung In Kim. Analyzing User Experience Satisfaction and Improvment Strategeis for Financial AI Services: Focused on Shinhan Bank. Industry Promotion Research. 2025; 10(2) 153-159. doi: 10.21186/IPR.2025.10.2.153
Seo Dan Bi, Seung In Kim. Analyzing User Experience Satisfaction and Improvment Strategeis for Financial AI Services: Focused on Shinhan Bank. 2025; 10(2), 153-159. Available from: doi:10.21186/IPR.2025.10.2.153
Seo Dan Bi and Seung In Kim. "Analyzing User Experience Satisfaction and Improvment Strategeis for Financial AI Services: Focused on Shinhan Bank" Industry Promotion Research 10, no.2 (2025) : 153-159.doi: 10.21186/IPR.2025.10.2.153
