@article{ART003201989},
author={Cai Zixuan and Seung In Kim},
title={A Case Study of Chinese Mythology Picture Books: Focusing on Interactivity and Visual Narratives},
journal={Industry Promotion Research},
issn={2466-1139},
year={2025},
volume={10},
number={2},
pages={413-427},
doi={10.21186/IPR.2025.10.2.413}
TY - JOUR
AU - Cai Zixuan
AU - Seung In Kim
TI - A Case Study of Chinese Mythology Picture Books: Focusing on Interactivity and Visual Narratives
JO - Industry Promotion Research
PY - 2025
VL - 10
IS - 2
PB - Industrial Promotion Institute
SP - 413
EP - 427
SN - 2466-1139
AB - This study integrates the concept of interactivity in picture books with Clare Painter's theory of visual narratives to establish a novel framework for evaluating picture book interactivity. A case study was conducted on 15 books from the "Chinese Folklore Mythology Picture Book" series, encompassing a total of 450 images, including 17 double-page spreads. The findings reveal that, in terms of physical characteristics, Chinese mythology picture books enrich interactive methods, stimulating readers' tactile and sensory experiences. From a narrative perspective, the diversification of character portrayals and event developments effectively enhances narrative tension within the stories. Additionally, in terms of imagination, the flexible layouts and strategic use of white space stimulate readers' creativity and contribute to strengthening the narrative coherence. Finally, in terms of emotionality, the adaptive use of traditional Chinese art techniques creates a unique narrative atmosphere and deepens readers' emotional immersion. This study offers valuable insights for the creation of Chinese mythology picture books and contributes to the theoretical advancement of Asian picture book research.
KW - Picture Book;Chinese Mythology Picture Book;Cultural Picture Book;Interactivity; Visual Narrative
DO - 10.21186/IPR.2025.10.2.413
ER -
Cai Zixuan and Seung In Kim. (2025). A Case Study of Chinese Mythology Picture Books: Focusing on Interactivity and Visual Narratives. Industry Promotion Research, 10(2), 413-427.
Cai Zixuan and Seung In Kim. 2025, "A Case Study of Chinese Mythology Picture Books: Focusing on Interactivity and Visual Narratives", Industry Promotion Research, vol.10, no.2 pp.413-427. Available from: doi:10.21186/IPR.2025.10.2.413
Cai Zixuan, Seung In Kim "A Case Study of Chinese Mythology Picture Books: Focusing on Interactivity and Visual Narratives" Industry Promotion Research 10.2 pp.413-427 (2025) : 413.
Cai Zixuan, Seung In Kim. A Case Study of Chinese Mythology Picture Books: Focusing on Interactivity and Visual Narratives. 2025; 10(2), 413-427. Available from: doi:10.21186/IPR.2025.10.2.413
Cai Zixuan and Seung In Kim. "A Case Study of Chinese Mythology Picture Books: Focusing on Interactivity and Visual Narratives" Industry Promotion Research 10, no.2 (2025) : 413-427.doi: 10.21186/IPR.2025.10.2.413
Cai Zixuan; Seung In Kim. A Case Study of Chinese Mythology Picture Books: Focusing on Interactivity and Visual Narratives. Industry Promotion Research, 10(2), 413-427. doi: 10.21186/IPR.2025.10.2.413
Cai Zixuan; Seung In Kim. A Case Study of Chinese Mythology Picture Books: Focusing on Interactivity and Visual Narratives. Industry Promotion Research. 2025; 10(2) 413-427. doi: 10.21186/IPR.2025.10.2.413
Cai Zixuan, Seung In Kim. A Case Study of Chinese Mythology Picture Books: Focusing on Interactivity and Visual Narratives. 2025; 10(2), 413-427. Available from: doi:10.21186/IPR.2025.10.2.413
Cai Zixuan and Seung In Kim. "A Case Study of Chinese Mythology Picture Books: Focusing on Interactivity and Visual Narratives" Industry Promotion Research 10, no.2 (2025) : 413-427.doi: 10.21186/IPR.2025.10.2.413
