@article{ART003263345},
author={Wang Sining and Seung In Kim},
title={A Comparative Study of Horror Attractions in Korean and Chinese Theme Parks: Strategic Implications for Content Diversification and Targeted Marketing in China},
journal={Industry Promotion Research},
issn={2466-1139},
year={2025},
volume={10},
number={4},
pages={511-523},
doi={10.21186/IPR.2025.10.4.511}
TY - JOUR
AU - Wang Sining
AU - Seung In Kim
TI - A Comparative Study of Horror Attractions in Korean and Chinese Theme Parks: Strategic Implications for Content Diversification and Targeted Marketing in China
JO - Industry Promotion Research
PY - 2025
VL - 10
IS - 4
PB - Industrial Promotion Institute
SP - 511
EP - 523
SN - 2466-1139
AB - This study was motivated by the growing demand for horror content in theme parks and the experience-driven consumption patterns of the MZ generation. To conduct the comparison, literature review and field case analysis were used, focusing on key elements such as content structure, experiential methods, technology usage, and target marketing strategies across South Korean and Chinese theme parks. Findings revealed that South Korea emphasizes emotionally immersive and participatory experiences rooted in traditional narratives, while China tends toward large-scale, tech-driven productions with selectable experiences, integrating global IPs for greater commercial appeal. Both countries actively target the MZ generation, leveraging social media culture and seasonal event consumption trends. Based on this analysis, the study proposes enhancing Chinese horror content through regionally inspired storytelling, emotionally focused production techniques, and bio-responsive interaction designs, presenting a strategic pathway for evolving such content into meaningful cultural experiences.
KW - Theme Parks;Horror Content;Immersive Experience;Target Marketing;Storytelling
DO - 10.21186/IPR.2025.10.4.511
ER -
Wang Sining and Seung In Kim. (2025). A Comparative Study of Horror Attractions in Korean and Chinese Theme Parks: Strategic Implications for Content Diversification and Targeted Marketing in China. Industry Promotion Research, 10(4), 511-523.
Wang Sining and Seung In Kim. 2025, "A Comparative Study of Horror Attractions in Korean and Chinese Theme Parks: Strategic Implications for Content Diversification and Targeted Marketing in China", Industry Promotion Research, vol.10, no.4 pp.511-523. Available from: doi:10.21186/IPR.2025.10.4.511
Wang Sining, Seung In Kim "A Comparative Study of Horror Attractions in Korean and Chinese Theme Parks: Strategic Implications for Content Diversification and Targeted Marketing in China" Industry Promotion Research 10.4 pp.511-523 (2025) : 511.
Wang Sining, Seung In Kim. A Comparative Study of Horror Attractions in Korean and Chinese Theme Parks: Strategic Implications for Content Diversification and Targeted Marketing in China. 2025; 10(4), 511-523. Available from: doi:10.21186/IPR.2025.10.4.511
Wang Sining and Seung In Kim. "A Comparative Study of Horror Attractions in Korean and Chinese Theme Parks: Strategic Implications for Content Diversification and Targeted Marketing in China" Industry Promotion Research 10, no.4 (2025) : 511-523.doi: 10.21186/IPR.2025.10.4.511
Wang Sining; Seung In Kim. A Comparative Study of Horror Attractions in Korean and Chinese Theme Parks: Strategic Implications for Content Diversification and Targeted Marketing in China. Industry Promotion Research, 10(4), 511-523. doi: 10.21186/IPR.2025.10.4.511
Wang Sining; Seung In Kim. A Comparative Study of Horror Attractions in Korean and Chinese Theme Parks: Strategic Implications for Content Diversification and Targeted Marketing in China. Industry Promotion Research. 2025; 10(4) 511-523. doi: 10.21186/IPR.2025.10.4.511
Wang Sining, Seung In Kim. A Comparative Study of Horror Attractions in Korean and Chinese Theme Parks: Strategic Implications for Content Diversification and Targeted Marketing in China. 2025; 10(4), 511-523. Available from: doi:10.21186/IPR.2025.10.4.511
Wang Sining and Seung In Kim. "A Comparative Study of Horror Attractions in Korean and Chinese Theme Parks: Strategic Implications for Content Diversification and Targeted Marketing in China" Industry Promotion Research 10, no.4 (2025) : 511-523.doi: 10.21186/IPR.2025.10.4.511
