@article{ART003263520},
author={Sang-kyu Park and Hyeon-Suk Park},
title={A Study on the Effects of Mobile Healthcare Service App Factors on Users' Continuous Use Intention -Mediation of immersion and the effect of controlling perceived risk-},
journal={Industry Promotion Research},
issn={2466-1139},
year={2025},
volume={10},
number={4},
pages={299-308},
doi={10.21186/IPR.2025.10.4.299}
TY - JOUR
AU - Sang-kyu Park
AU - Hyeon-Suk Park
TI - A Study on the Effects of Mobile Healthcare Service App Factors on Users' Continuous Use Intention -Mediation of immersion and the effect of controlling perceived risk-
JO - Industry Promotion Research
PY - 2025
VL - 10
IS - 4
PB - Industrial Promotion Institute
SP - 299
EP - 308
SN - 2466-1139
AB - The development of information and communication technology in the 21st century and the entry into an ultra-aging society promoted a fundamental shift in the medical service paradigm, which brought about rapid growth in the mobile healthcare field. This study empirically analyzed the effects of reliability, privacy, health concern, usefulness, and ease, which are characteristic factors of mobile healthcare service apps, on consumers' intention to continue using, and verified the mediating effect of immersion and the moderating effect of perceived risk together. For empirical analysis, an online survey was conducted on health-related app users, and the final collected data of 250 people were analyzed using SPSS 23.0 and AMOS 23.0, and the results are as follows. First, privacy and usefulness had a positive (+) effect on immersion, and reliability, usefulness, ease of use, and immersion had a positive (+) effect on continuous use intention. Second, immersion showed a complete mediating effect between privacy and continuous use intention, and a partial mediating effect between usefulness and continuous use intention. Third, perceived risk showed a negative (-) moderating effect in the relationship between health concern and immersion. Therefore, this study suggests that enhancing user immersion through securing privacy and providing high usefulness is a path to increase the intention to continue using, and raises the need to effectively induce users with high health interest to use services by improving reliability and ease and lowering perceived risk.
KW - Mobilehealthcare;Continuous use intention;Privacy;Healthconcern;Usefulness;Flow;Perceived risk
DO - 10.21186/IPR.2025.10.4.299
ER -
Sang-kyu Park and Hyeon-Suk Park. (2025). A Study on the Effects of Mobile Healthcare Service App Factors on Users' Continuous Use Intention -Mediation of immersion and the effect of controlling perceived risk-. Industry Promotion Research, 10(4), 299-308.
Sang-kyu Park and Hyeon-Suk Park. 2025, "A Study on the Effects of Mobile Healthcare Service App Factors on Users' Continuous Use Intention -Mediation of immersion and the effect of controlling perceived risk-", Industry Promotion Research, vol.10, no.4 pp.299-308. Available from: doi:10.21186/IPR.2025.10.4.299
Sang-kyu Park, Hyeon-Suk Park "A Study on the Effects of Mobile Healthcare Service App Factors on Users' Continuous Use Intention -Mediation of immersion and the effect of controlling perceived risk-" Industry Promotion Research 10.4 pp.299-308 (2025) : 299.
Sang-kyu Park, Hyeon-Suk Park. A Study on the Effects of Mobile Healthcare Service App Factors on Users' Continuous Use Intention -Mediation of immersion and the effect of controlling perceived risk-. 2025; 10(4), 299-308. Available from: doi:10.21186/IPR.2025.10.4.299
Sang-kyu Park and Hyeon-Suk Park. "A Study on the Effects of Mobile Healthcare Service App Factors on Users' Continuous Use Intention -Mediation of immersion and the effect of controlling perceived risk-" Industry Promotion Research 10, no.4 (2025) : 299-308.doi: 10.21186/IPR.2025.10.4.299
Sang-kyu Park; Hyeon-Suk Park. A Study on the Effects of Mobile Healthcare Service App Factors on Users' Continuous Use Intention -Mediation of immersion and the effect of controlling perceived risk-. Industry Promotion Research, 10(4), 299-308. doi: 10.21186/IPR.2025.10.4.299
Sang-kyu Park; Hyeon-Suk Park. A Study on the Effects of Mobile Healthcare Service App Factors on Users' Continuous Use Intention -Mediation of immersion and the effect of controlling perceived risk-. Industry Promotion Research. 2025; 10(4) 299-308. doi: 10.21186/IPR.2025.10.4.299
Sang-kyu Park, Hyeon-Suk Park. A Study on the Effects of Mobile Healthcare Service App Factors on Users' Continuous Use Intention -Mediation of immersion and the effect of controlling perceived risk-. 2025; 10(4), 299-308. Available from: doi:10.21186/IPR.2025.10.4.299
Sang-kyu Park and Hyeon-Suk Park. "A Study on the Effects of Mobile Healthcare Service App Factors on Users' Continuous Use Intention -Mediation of immersion and the effect of controlling perceived risk-" Industry Promotion Research 10, no.4 (2025) : 299-308.doi: 10.21186/IPR.2025.10.4.299
