@article{ART003335293},
author={Chong-Yeob Kim and Ho-Sung Chang},
title={The Impact of Digital Technology Adoption on Performance of Hospitality and F&B Small Businesses: -Moderating Effect of Institutional Networks-},
journal={Industry Promotion Research},
issn={2466-1139},
year={2026},
volume={11},
number={2},
pages={21-30},
doi={10.21186/IPR.2026.11.2.021}
TY - JOUR
AU - Chong-Yeob Kim
AU - Ho-Sung Chang
TI - The Impact of Digital Technology Adoption on Performance of Hospitality and F&B Small Businesses: -Moderating Effect of Institutional Networks-
JO - Industry Promotion Research
PY - 2026
VL - 11
IS - 2
PB - Industrial Promotion Institute
SP - 21
EP - 30
SN - 2466-1139
AB - This study aims to analyze the impact of digital technology adoption on the managerial performance of small businesses in the hospitality and food & beverage (F&B) industries in the post-COVID-19 era and to empirically verify the moderating effect of participation in institutional networks (e.g., franchises, merchant associations). To this end, a hierarchical multiple regression analysis was conducted using a valid sample of 2,177 businesses from the “2023 Survey on Small Business Owners” by Statistics Korea. The findings are as follows: First, independent digital technology adoption by small businesses had a negative (-) impact on managerial performance, confirming the “IT productivity paradox” that occurs when technology is introduced without network support. Second, participation in institutional networks had a positive (+) impact on managerial performance. Third, institutional network participation showed a synergistic effect by significantly moderating the relationship between digital adoption and managerial performance in a positive (+) direction. Furthermore, through a yearly comparative analysis, it was confirmed that this network synergy is closely related to “New Normal” survival strategies in the post-endemic era. This study highlights the limitations of isolated digitalization in independent shops and suggests academic and practical implications that establishing a network-based collaborative ecosystem is essential for successful digital transformation.
KW - Hospitality and F&B Industry;Digital Technology Adoption;Institutional Network;IT Productivity Paradox;New Normal
DO - 10.21186/IPR.2026.11.2.021
ER -
Chong-Yeob Kim and Ho-Sung Chang. (2026). The Impact of Digital Technology Adoption on Performance of Hospitality and F&B Small Businesses: -Moderating Effect of Institutional Networks-. Industry Promotion Research, 11(2), 21-30.
Chong-Yeob Kim and Ho-Sung Chang. 2026, "The Impact of Digital Technology Adoption on Performance of Hospitality and F&B Small Businesses: -Moderating Effect of Institutional Networks-", Industry Promotion Research, vol.11, no.2 pp.21-30. Available from: doi:10.21186/IPR.2026.11.2.021
Chong-Yeob Kim, Ho-Sung Chang "The Impact of Digital Technology Adoption on Performance of Hospitality and F&B Small Businesses: -Moderating Effect of Institutional Networks-" Industry Promotion Research 11.2 pp.21-30 (2026) : 21.
Chong-Yeob Kim, Ho-Sung Chang. The Impact of Digital Technology Adoption on Performance of Hospitality and F&B Small Businesses: -Moderating Effect of Institutional Networks-. 2026; 11(2), 21-30. Available from: doi:10.21186/IPR.2026.11.2.021
Chong-Yeob Kim and Ho-Sung Chang. "The Impact of Digital Technology Adoption on Performance of Hospitality and F&B Small Businesses: -Moderating Effect of Institutional Networks-" Industry Promotion Research 11, no.2 (2026) : 21-30.doi: 10.21186/IPR.2026.11.2.021
Chong-Yeob Kim; Ho-Sung Chang. The Impact of Digital Technology Adoption on Performance of Hospitality and F&B Small Businesses: -Moderating Effect of Institutional Networks-. Industry Promotion Research, 11(2), 21-30. doi: 10.21186/IPR.2026.11.2.021
Chong-Yeob Kim; Ho-Sung Chang. The Impact of Digital Technology Adoption on Performance of Hospitality and F&B Small Businesses: -Moderating Effect of Institutional Networks-. Industry Promotion Research. 2026; 11(2) 21-30. doi: 10.21186/IPR.2026.11.2.021
Chong-Yeob Kim, Ho-Sung Chang. The Impact of Digital Technology Adoption on Performance of Hospitality and F&B Small Businesses: -Moderating Effect of Institutional Networks-. 2026; 11(2), 21-30. Available from: doi:10.21186/IPR.2026.11.2.021
Chong-Yeob Kim and Ho-Sung Chang. "The Impact of Digital Technology Adoption on Performance of Hospitality and F&B Small Businesses: -Moderating Effect of Institutional Networks-" Industry Promotion Research 11, no.2 (2026) : 21-30.doi: 10.21186/IPR.2026.11.2.021
