@article{ART003335439},
author={Jae Eun Jeong and Seung In Kim},
title={A Study of UX Writing Effects in Pop-up Store SNS Event Signage: A Comparative Analysis Based on Self-Determination Theory},
journal={Industry Promotion Research},
issn={2466-1139},
year={2026},
volume={11},
number={2},
pages={211-219},
doi={10.21186/IPR.2026.11.2.211}
TY - JOUR
AU - Jae Eun Jeong
AU - Seung In Kim
TI - A Study of UX Writing Effects in Pop-up Store SNS Event Signage: A Comparative Analysis Based on Self-Determination Theory
JO - Industry Promotion Research
PY - 2026
VL - 11
IS - 2
PB - Industrial Promotion Institute
SP - 211
EP - 219
SN - 2466-1139
AB - This study investigates the impact of message types in offline pop-up store signage on Gen Z consumers’ psychological mechanisms, behavioral intentions, and brand image formation. Message types were categorized into informational, suggestive, and directive forms, and analyzed through the lens of Self-Determination Theory. An online survey and in-depth interviews with consumers in their 20s were conducted to examine the causal relationships between message types, perceived autonomy, and participation intention. The findings indicate that while economic rewards are the primary driver of actual participation, UX writing plays a decisive role in shaping brand image, revealing a discrepancy between perception and behavior. This suggests that rewards trigger action, whereas linguistic strategies foster positive brand attitudes. Accordingly, the study proposes a ‘Hybrid UX Writing’ strategy that combines the respectful tone of suggestive messages with the clarity of directive messages to reduce psychological barriers.
KW - Self-Determination Theory;Pop-up Store;UX Writing;Message Framing;SNS Sharing
DO - 10.21186/IPR.2026.11.2.211
ER -
Jae Eun Jeong and Seung In Kim. (2026). A Study of UX Writing Effects in Pop-up Store SNS Event Signage: A Comparative Analysis Based on Self-Determination Theory. Industry Promotion Research, 11(2), 211-219.
Jae Eun Jeong and Seung In Kim. 2026, "A Study of UX Writing Effects in Pop-up Store SNS Event Signage: A Comparative Analysis Based on Self-Determination Theory", Industry Promotion Research, vol.11, no.2 pp.211-219. Available from: doi:10.21186/IPR.2026.11.2.211
Jae Eun Jeong, Seung In Kim "A Study of UX Writing Effects in Pop-up Store SNS Event Signage: A Comparative Analysis Based on Self-Determination Theory" Industry Promotion Research 11.2 pp.211-219 (2026) : 211.
Jae Eun Jeong, Seung In Kim. A Study of UX Writing Effects in Pop-up Store SNS Event Signage: A Comparative Analysis Based on Self-Determination Theory. 2026; 11(2), 211-219. Available from: doi:10.21186/IPR.2026.11.2.211
Jae Eun Jeong and Seung In Kim. "A Study of UX Writing Effects in Pop-up Store SNS Event Signage: A Comparative Analysis Based on Self-Determination Theory" Industry Promotion Research 11, no.2 (2026) : 211-219.doi: 10.21186/IPR.2026.11.2.211
Jae Eun Jeong; Seung In Kim. A Study of UX Writing Effects in Pop-up Store SNS Event Signage: A Comparative Analysis Based on Self-Determination Theory. Industry Promotion Research, 11(2), 211-219. doi: 10.21186/IPR.2026.11.2.211
Jae Eun Jeong; Seung In Kim. A Study of UX Writing Effects in Pop-up Store SNS Event Signage: A Comparative Analysis Based on Self-Determination Theory. Industry Promotion Research. 2026; 11(2) 211-219. doi: 10.21186/IPR.2026.11.2.211
Jae Eun Jeong, Seung In Kim. A Study of UX Writing Effects in Pop-up Store SNS Event Signage: A Comparative Analysis Based on Self-Determination Theory. 2026; 11(2), 211-219. Available from: doi:10.21186/IPR.2026.11.2.211
Jae Eun Jeong and Seung In Kim. "A Study of UX Writing Effects in Pop-up Store SNS Event Signage: A Comparative Analysis Based on Self-Determination Theory" Industry Promotion Research 11, no.2 (2026) : 211-219.doi: 10.21186/IPR.2026.11.2.211
