@article{ART003367435},
author={Um Juhee and Kim Seung In},
title={The Effect of Chatbot Language Frames in AI Recommendation Interface Design on Movie Choice Decision Making: The Moderating Role of Need for Cognition (NFC)},
journal={Industry Promotion Research},
issn={2466-1139},
year={2026},
volume={11},
number={3},
pages={31-37},
doi={10.21186/IPR.2026.11.3.031}
TY - JOUR
AU - Um Juhee
AU - Kim Seung In
TI - The Effect of Chatbot Language Frames in AI Recommendation Interface Design on Movie Choice Decision Making: The Moderating Role of Need for Cognition (NFC)
JO - Industry Promotion Research
PY - 2026
VL - 11
IS - 3
PB - Industrial Promotion Institute
SP - 31
EP - 37
SN - 2466-1139
AB - This study investigated the effect of language frames (analog vs. numeric) on users' confidence in the recommendation and the moderating role of need for cognition (NFC) in AI movie recommendation chatbot. A 2 × 2 online experiment with 175 adults aged 20-39 found that the frame × NFC interaction was not supported (p > .05). However, post-hoc analyses revealed: (1) a mediation effect of emotional processing between an alog framing and confidence-inspiring scale (CIS); (2) a main effect of NFC on CIS (p < .05); and (3) 'Learn More' clickers reported significantly lower CIS than non-clickers. The findings suggest universal use of analog framing rather than user-trait-based differentiation, and caution against prominent information-seeking options.
KW - AI Recommendation;Language Frame;Confidence-Inspiring;Need for Cognition;Chatbot
DO - 10.21186/IPR.2026.11.3.031
ER -
Um Juhee and Kim Seung In. (2026). The Effect of Chatbot Language Frames in AI Recommendation Interface Design on Movie Choice Decision Making: The Moderating Role of Need for Cognition (NFC). Industry Promotion Research, 11(3), 31-37.
Um Juhee and Kim Seung In. 2026, "The Effect of Chatbot Language Frames in AI Recommendation Interface Design on Movie Choice Decision Making: The Moderating Role of Need for Cognition (NFC)", Industry Promotion Research, vol.11, no.3 pp.31-37. Available from: doi:10.21186/IPR.2026.11.3.031
Um Juhee, Kim Seung In "The Effect of Chatbot Language Frames in AI Recommendation Interface Design on Movie Choice Decision Making: The Moderating Role of Need for Cognition (NFC)" Industry Promotion Research 11.3 pp.31-37 (2026) : 31.
Um Juhee, Kim Seung In. The Effect of Chatbot Language Frames in AI Recommendation Interface Design on Movie Choice Decision Making: The Moderating Role of Need for Cognition (NFC). 2026; 11(3), 31-37. Available from: doi:10.21186/IPR.2026.11.3.031
Um Juhee and Kim Seung In. "The Effect of Chatbot Language Frames in AI Recommendation Interface Design on Movie Choice Decision Making: The Moderating Role of Need for Cognition (NFC)" Industry Promotion Research 11, no.3 (2026) : 31-37.doi: 10.21186/IPR.2026.11.3.031
Um Juhee; Kim Seung In. The Effect of Chatbot Language Frames in AI Recommendation Interface Design on Movie Choice Decision Making: The Moderating Role of Need for Cognition (NFC). Industry Promotion Research, 11(3), 31-37. doi: 10.21186/IPR.2026.11.3.031
Um Juhee; Kim Seung In. The Effect of Chatbot Language Frames in AI Recommendation Interface Design on Movie Choice Decision Making: The Moderating Role of Need for Cognition (NFC). Industry Promotion Research. 2026; 11(3) 31-37. doi: 10.21186/IPR.2026.11.3.031
Um Juhee, Kim Seung In. The Effect of Chatbot Language Frames in AI Recommendation Interface Design on Movie Choice Decision Making: The Moderating Role of Need for Cognition (NFC). 2026; 11(3), 31-37. Available from: doi:10.21186/IPR.2026.11.3.031
Um Juhee and Kim Seung In. "The Effect of Chatbot Language Frames in AI Recommendation Interface Design on Movie Choice Decision Making: The Moderating Role of Need for Cognition (NFC)" Industry Promotion Research 11, no.3 (2026) : 31-37.doi: 10.21186/IPR.2026.11.3.031
