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The Effect of Agentic Framing in TOR Messages on Behavioral Intention to Use the Autonomous Function: The Mediating Role of Sense of Agency

  • Industry Promotion Research
  • Abbr : IPR
  • 2026, 11(3), pp.137~148
  • DOI : 10.21186/IPR.2026.11.3.137
  • Publisher : Industrial Promotion Institute
  • Research Area : Interdisciplinary Studies > Interdisciplinary Research
  • Received : June 2, 2026
  • Accepted : June 25, 2026
  • Published : July 31, 2026

Song Myung Keun 1 Kim Seung In 1

1홍익대학교

Accredited

ABSTRACT

This study examined how agentic framing (system-led, driver-choice, and collaborative) in non-urgent Take-Over Request (TOR) messages of Level 3 (L3) autonomous driving affects drivers' Sense of Agency (SoA) and Behavioral Intention (BI) to reuse the autonomous function. Forty-one licensed drivers (N = 41) participated in a within-subjects video experiment conducted from April 23 to May 15, 2026, and the data were analyzed with RM-ANOVA, Judd–Kenny within-subjects mediation, and Cochran's Q. First, SoA tended to be highest in the driver-choice condition. Second, SoA mediated BI; however, this mediation was robust only on the driver-choice versus system-led path and was not significant for the collaborative-transition path. Third, reactivation rates also differed significantly across conditions, being lowest in the system-led condition. Taken together, this study suggests the driver-choice framing as a default for non-urgent TOR messages in next-generation Software-Defined Vehicle (SDV) infotainment systems, while the effect of the collaborative-transition framing should be interpreted as exploratory because it did not meet the manipulation-check criterion.

Citation status

* References for papers published after 2025 are currently being built.