@article{ART003403058},
author={Wi-Geun Kim},
title={A Longitudinal Analysis of “True” Revenue in the Korean News Media Industry: A Comparison of Nominal and Real Revenue, 2010–2024},
journal={Industry Promotion Research},
issn={2466-1139},
year={2026},
volume={11},
number={4},
pages={57-68},
doi={10.21186/IPR.2026.11.4.057}
TY - JOUR
AU - Wi-Geun Kim
TI - A Longitudinal Analysis of “True” Revenue in the Korean News Media Industry: A Comparison of Nominal and Real Revenue, 2010–2024
JO - Industry Promotion Research
PY - 2026
VL - 11
IS - 4
PB - Industrial Promotion Institute
SP - 57
EP - 68
SN - 2466-1139
AB - This study conducts a longitudinal analysis of the business realities of South Korea's media industry from 2010 to 2024 by comparing nominal revenues with real revenues adjusted via the GDP deflator. The findings reveal a substantial divergence between nominal and inflation-adjusted real revenues, underscoring an actual contraction in the news media industry. While the newspaper industry’s nominal revenue grew by 42.28% between 2010 and 2024, its real revenue increased by only 11.76%; moreover, print newspapers, which exhibited a 14.11% nominal increase, in fact experienced a 10.37% decline in real terms. Similarly, the broadcasting industry saw an 80.39% increase in nominal revenue, yet its real revenue growth was limited to 41.69%, with terrestrial broadcasting demonstrating an unambiguous decline as its real revenue plunged by 24.01%. This study empirically demonstrates how nominal indicators create a “money illusion” that optimistically masks industrial downturns, while validating the utility of the GDP deflator as an analytical tool spanning both the content and advertising markets.
KW - Real Revenue;Nominal Revenue;GDP Deflator;Money Illusion;Longitudinal Analysis;News Media Industry
DO - 10.21186/IPR.2026.11.4.057
ER -
Wi-Geun Kim. (2026). A Longitudinal Analysis of “True” Revenue in the Korean News Media Industry: A Comparison of Nominal and Real Revenue, 2010–2024. Industry Promotion Research, 11(4), 57-68.
Wi-Geun Kim. 2026, "A Longitudinal Analysis of “True” Revenue in the Korean News Media Industry: A Comparison of Nominal and Real Revenue, 2010–2024", Industry Promotion Research, vol.11, no.4 pp.57-68. Available from: doi:10.21186/IPR.2026.11.4.057
Wi-Geun Kim "A Longitudinal Analysis of “True” Revenue in the Korean News Media Industry: A Comparison of Nominal and Real Revenue, 2010–2024" Industry Promotion Research 11.4 pp.57-68 (2026) : 57.
Wi-Geun Kim. A Longitudinal Analysis of “True” Revenue in the Korean News Media Industry: A Comparison of Nominal and Real Revenue, 2010–2024. 2026; 11(4), 57-68. Available from: doi:10.21186/IPR.2026.11.4.057
Wi-Geun Kim. "A Longitudinal Analysis of “True” Revenue in the Korean News Media Industry: A Comparison of Nominal and Real Revenue, 2010–2024" Industry Promotion Research 11, no.4 (2026) : 57-68.doi: 10.21186/IPR.2026.11.4.057
Wi-Geun Kim. A Longitudinal Analysis of “True” Revenue in the Korean News Media Industry: A Comparison of Nominal and Real Revenue, 2010–2024. Industry Promotion Research, 11(4), 57-68. doi: 10.21186/IPR.2026.11.4.057
Wi-Geun Kim. A Longitudinal Analysis of “True” Revenue in the Korean News Media Industry: A Comparison of Nominal and Real Revenue, 2010–2024. Industry Promotion Research. 2026; 11(4) 57-68. doi: 10.21186/IPR.2026.11.4.057
Wi-Geun Kim. A Longitudinal Analysis of “True” Revenue in the Korean News Media Industry: A Comparison of Nominal and Real Revenue, 2010–2024. 2026; 11(4), 57-68. Available from: doi:10.21186/IPR.2026.11.4.057
Wi-Geun Kim. "A Longitudinal Analysis of “True” Revenue in the Korean News Media Industry: A Comparison of Nominal and Real Revenue, 2010–2024" Industry Promotion Research 11, no.4 (2026) : 57-68.doi: 10.21186/IPR.2026.11.4.057
