@article{ART003403093},
author={Soo-Ho Choi},
title={Current Status and Directionality of Regional Direct Overseas Sales in Online Shopping},
journal={Industry Promotion Research},
issn={2466-1139},
year={2026},
volume={11},
number={4},
pages={37-45},
doi={10.21186/IPR.2026.11.4.037}
TY - JOUR
AU - Soo-Ho Choi
TI - Current Status and Directionality of Regional Direct Overseas Sales in Online Shopping
JO - Industry Promotion Research
PY - 2026
VL - 11
IS - 4
PB - Industrial Promotion Institute
SP - 37
EP - 45
SN - 2466-1139
AB - This study aims to examine the current status and directional patterns of overseas direct sales through online shopping malls by region and product category. Quarterly data on overseas direct online sales were obtained from Statistics Korea for the period from the first quarter of 2014 to the second quarter of 2026, covering a total of 50 quarters. Eight major regions were selected: China, Japan, ASEAN, the Middle East, the United States, the European Union and the United Kingdom, Oceania, and Latin America. Descriptive statistics showed notable differences in average sales across regions. Correlation analysis indicated that China had the strongest relationship with total overseas direct sales, followed by ASEAN, the United States, the EU and the UK, Japan, Oceania, the Middle East, and Latin America. Regression analysis using total sales as the dependent variable showed statistically significant relationships with China, ASEAN, and Japan, with an adjusted R-squared of 0.960 and a Durbin-Watson statistic of 1.017. Scatter plot analysis further revealed a strong directional relationship between total sales and China, while the relationships with most other regions were relatively weak or unclear.
KW - Online Shopping;by Region/by Product Group;Overseas Direct;Sales Current Status;Directionality
DO - 10.21186/IPR.2026.11.4.037
ER -
Soo-Ho Choi. (2026). Current Status and Directionality of Regional Direct Overseas Sales in Online Shopping. Industry Promotion Research, 11(4), 37-45.
Soo-Ho Choi. 2026, "Current Status and Directionality of Regional Direct Overseas Sales in Online Shopping", Industry Promotion Research, vol.11, no.4 pp.37-45. Available from: doi:10.21186/IPR.2026.11.4.037
Soo-Ho Choi "Current Status and Directionality of Regional Direct Overseas Sales in Online Shopping" Industry Promotion Research 11.4 pp.37-45 (2026) : 37.
Soo-Ho Choi. Current Status and Directionality of Regional Direct Overseas Sales in Online Shopping. 2026; 11(4), 37-45. Available from: doi:10.21186/IPR.2026.11.4.037
Soo-Ho Choi. "Current Status and Directionality of Regional Direct Overseas Sales in Online Shopping" Industry Promotion Research 11, no.4 (2026) : 37-45.doi: 10.21186/IPR.2026.11.4.037
Soo-Ho Choi. Current Status and Directionality of Regional Direct Overseas Sales in Online Shopping. Industry Promotion Research, 11(4), 37-45. doi: 10.21186/IPR.2026.11.4.037
Soo-Ho Choi. Current Status and Directionality of Regional Direct Overseas Sales in Online Shopping. Industry Promotion Research. 2026; 11(4) 37-45. doi: 10.21186/IPR.2026.11.4.037
Soo-Ho Choi. Current Status and Directionality of Regional Direct Overseas Sales in Online Shopping. 2026; 11(4), 37-45. Available from: doi:10.21186/IPR.2026.11.4.037
Soo-Ho Choi. "Current Status and Directionality of Regional Direct Overseas Sales in Online Shopping" Industry Promotion Research 11, no.4 (2026) : 37-45.doi: 10.21186/IPR.2026.11.4.037
