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Study on the Influence of Grateful Disposition of Employees in Vietnam Hotel on Prosocial Behavior through Rapport

  • Journal of Asia-Pacific Studies
  • Abbr : JAPS
  • 2019, 26(2), pp.259-286
  • DOI : 10.18107/japs.2019.26.2.008
  • Publisher : Institute of Global Affairs
  • Research Area : Social Science > Social Science in general
  • Received : May 16, 2019
  • Accepted : June 10, 2019
  • Published : June 30, 2019

Gap Yeon Jeong 1 Mi Sook, Lee 2

1국립안동대학교
2경북대학교

Accredited

ABSTRACT

With the growth of tourism industry in Vietnam, hotel industry continues to grow, and competition among hotel companies is getting fiercer. In this situation, the management of the employees who directly deal with customers is very important for the continuous growth of hotel companies. Therefore the purpose of this study is to investigate whether employees' grateful disposition in Vietnamese hotel affects the prosocial behavior of employees by constructing Rapport which has enjoyable interaction and personal connection. To measure this, 283 employees of hotel employees in Vietnam were collected. As a result, it was found that the grateful disposition of the hotel employees positively affects both the enjoyable interaction and the personal connection, which are the sub - concept of Rapport. In addition, the enjoyable interaction and the personal connection which is a sub-concept of Rapport, have a positive effect on the employee’s prosocial behavior. This study suggests implications for the development of training programs for Vietnamese hotels, where employees are grateful to customers and build intimate and personal relationships with their customers.

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