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Strategies for Vitalizing Sustainable Korean Food Festivals

  • Journal of Asia-Pacific Studies
  • Abbr : JAPS
  • 2022, 29(4), pp.5-37
  • DOI : 10.18107/japs.2022.29.4.001
  • Publisher : Institute of Global Affairs
  • Research Area : Social Science > Social Science in general
  • Received : November 11, 2022
  • Accepted : December 12, 2022
  • Published : December 30, 2022

Hekyung Park 1 SU JIN JEON 1 Hwang Johye 1

1경희대학교

Accredited

ABSTRACT

Food festival can serve a critical platform for establishing a regional identity and forming a regional image. This study has examined the current status of food festivals in Korea and conducted case studies of food festivals overseas in order to provide strategies for sustainable food festivals that can contribute to regional development. Overseas food festivals have clear and differentiating concepts. Accordingly, the cases of overseas food festivals are categorized into four types: tradition and food culture (Oktoberfest, Tomatina, Menton Lemon Festival), the world capital (Taste of Paris, Taste of London, Madrid Fusion), local residents’ participation (Meguro Residents’ Festival, Mochitsuki Festival) and specialty food products (Shimonoseki Fugu Festival, Galway Oyster Festival). The implications for developing sustainable food festivals in Korea are derived as follows: Sustainable food festivals should be environmentally friendly, inclusive of anyone, local residents driven, economically beneficial by creating high added value, experience stimulating the five senses through food, and satisfying needs for healing and wellness. Furthermore, regional food festivals can be promoted by storytelling delivering differentiating concepts and themes representing a region’s unique identity.

Citation status

* References for papers published after 2022 are currently being built.

This paper was written with support from the National Research Foundation of Korea.