@article{ART001069701},
author={안경환 and kwag seongjun},
title={A Study of Interactive WOM Marketing Effect of Digital Media},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2007},
volume={12},
number={2},
pages={197-208}
TY - JOUR
AU - 안경환
AU - kwag seongjun
TI - A Study of Interactive WOM Marketing Effect of Digital Media
JO - Journal of The Korea Society of Computer and Information
PY - 2007
VL - 12
IS - 2
PB - The Korean Society Of Computer And Information
SP - 197
EP - 208
SN - 1598-849X
AB - This thesis suggested that the 'customized' marketing would be a new strategy in terms of a marketing in the digital media age under the circumstances where a form of marketing was evolving in accordance with the convergence of digital media. Because of the media environment due to an 'individualization', the strategy would meet an individual demand of a consumer in a rapidly changing environment. The best marketing to capture a ‘customer's heart’ is not a brand that first entered the market, but the one that is first settled in a customer's heart. If a differentiated interactive marketing strategy is equipped, it is possible to capture a completely new market space ad create a profit over several years. In the aspect of an effect of a digital marketing, first, a concept relating to an interaction between a consumer and a producer is important. Secondly, the important one is an empathy marketing which is an emotional marketing through a brand image beyond a product. Thirdly, the author studied an orally transmitted marketing effect through digital media.
KW - interaction;WOM(Word of Mouth);CRM(Customer Relationship Management)
DO -
UR -
ER -
안경환 and kwag seongjun. (2007). A Study of Interactive WOM Marketing Effect of Digital Media. Journal of The Korea Society of Computer and Information, 12(2), 197-208.
안경환 and kwag seongjun. 2007, "A Study of Interactive WOM Marketing Effect of Digital Media", Journal of The Korea Society of Computer and Information, vol.12, no.2 pp.197-208.
안경환, kwag seongjun "A Study of Interactive WOM Marketing Effect of Digital Media" Journal of The Korea Society of Computer and Information 12.2 pp.197-208 (2007) : 197.
안경환, kwag seongjun. A Study of Interactive WOM Marketing Effect of Digital Media. 2007; 12(2), 197-208.
안경환 and kwag seongjun. "A Study of Interactive WOM Marketing Effect of Digital Media" Journal of The Korea Society of Computer and Information 12, no.2 (2007) : 197-208.
안경환; kwag seongjun. A Study of Interactive WOM Marketing Effect of Digital Media. Journal of The Korea Society of Computer and Information, 12(2), 197-208.
안경환; kwag seongjun. A Study of Interactive WOM Marketing Effect of Digital Media. Journal of The Korea Society of Computer and Information. 2007; 12(2) 197-208.
안경환, kwag seongjun. A Study of Interactive WOM Marketing Effect of Digital Media. 2007; 12(2), 197-208.
안경환 and kwag seongjun. "A Study of Interactive WOM Marketing Effect of Digital Media" Journal of The Korea Society of Computer and Information 12, no.2 (2007) : 197-208.
