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Effects of Information Quality on Customer Satisfaction and Continuous Intention to use in Social Commerce

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2013, 18(3), pp.127-139
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science

Byoungho Jun 1 Kang, Byung-Goo 2

1서울여자대학교
2고려대학교

Accredited

ABSTRACT

Social commerce has not been studied in depth as it is a more common recent phenomenon. Especially, social commerce has not been examined academically in terms of information quality despite its importance. The purpose of this paper is to investigate the effects of information quality on customer satisfaction and continuous intention to buy in social commerce market. This study addresses two research questions as following. First, this study aims to examine the effects of information quality on customer satisfaction and then investigate the relationship between customer satisfaction and continuous intention to use in social commerce market. According to the result of analysis, all aspects of information quality except price information quality were found to be significantly related to the customer satisfaction. Finally, customer satisfaction was shown to be significantly related to the continuous intention to use. This study has academic and practical significance in that it analyses the customer satisfaction in terns of information quality and then provides strategic guide for enhancing customer satisfaction in rapidly developing social commerce market.

Citation status

* References for papers published after 2022 are currently being built.