KJCKorea
Journal Central

@article{ART001753920},
author={Byoungho Jun and Kang, Byung-Goo},
title={Effects of Information Quality on Customer Satisfaction and Continuous Intention to use in Social Commerce},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2013},
volume={18},
number={3},
pages={127-139}

TY - JOUR
AU - Byoungho Jun
AU - Kang, Byung-Goo
TI - Effects of Information Quality on Customer Satisfaction and Continuous Intention to use in Social Commerce
JO - Journal of The Korea Society of Computer and Information
PY - 2013
VL - 18
IS - 3
PB - The Korean Society Of Computer And Information
SP - 127
EP - 139
SN - 1598-849X
AB - Social commerce has not been studied in depth as it is a more common recent phenomenon. Especially, social commerce has not been examined academically in terms of information quality despite its importance. The purpose of this paper is to investigate the effects of information quality on customer satisfaction and continuous intention to buy in social commerce market. This study addresses two research questions as following. First, this study aims to examine the effects of information quality on customer satisfaction and then investigate the relationship between customer satisfaction and continuous intention to use in social commerce market. According to the result of analysis, all aspects of information quality except price information quality were found to be significantly related to the customer satisfaction. Finally, customer satisfaction was shown to be significantly related to the continuous intention to use. This study has academic and practical significance in that it analyses the customer satisfaction in terns of information quality and then provides strategic guide for enhancing customer satisfaction in rapidly developing social commerce market.
KW - Social networking service(SNS);Social commerce;Information quality;Customer satisfaction;Continuous intention to use
DO -
UR -
ER -

Byoungho Jun and Kang, Byung-Goo. (2013). Effects of Information Quality on Customer Satisfaction and Continuous Intention to use in Social Commerce. Journal of The Korea Society of Computer and Information, 18(3), 127-139.

Byoungho Jun and Kang, Byung-Goo. 2013, "Effects of Information Quality on Customer Satisfaction and Continuous Intention to use in Social Commerce", Journal of The Korea Society of Computer and Information, vol.18, no.3 pp.127-139.

Byoungho Jun, Kang, Byung-Goo "Effects of Information Quality on Customer Satisfaction and Continuous Intention to use in Social Commerce" Journal of The Korea Society of Computer and Information 18.3 pp.127-139 (2013) : 127.

Byoungho Jun, Kang, Byung-Goo. Effects of Information Quality on Customer Satisfaction and Continuous Intention to use in Social Commerce. 2013; 18(3), 127-139.

Byoungho Jun and Kang, Byung-Goo. "Effects of Information Quality on Customer Satisfaction and Continuous Intention to use in Social Commerce" Journal of The Korea Society of Computer and Information 18, no.3 (2013) : 127-139.

Byoungho Jun; Kang, Byung-Goo. Effects of Information Quality on Customer Satisfaction and Continuous Intention to use in Social Commerce. Journal of The Korea Society of Computer and Information, 18(3), 127-139.

Byoungho Jun; Kang, Byung-Goo. Effects of Information Quality on Customer Satisfaction and Continuous Intention to use in Social Commerce. Journal of The Korea Society of Computer and Information. 2013; 18(3) 127-139.

Byoungho Jun, Kang, Byung-Goo. Effects of Information Quality on Customer Satisfaction and Continuous Intention to use in Social Commerce. 2013; 18(3), 127-139.

Byoungho Jun and Kang, Byung-Goo. "Effects of Information Quality on Customer Satisfaction and Continuous Intention to use in Social Commerce" Journal of The Korea Society of Computer and Information 18, no.3 (2013) : 127-139.