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Journal Central

@article{ART001753922},
author={김관현 and YooJung Kim and Jong-Soo Yoon},
title={The structural relationships of application richness, brand awareness, user habit, user loyalty, and continuance intention in mobile application market},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2013},
volume={18},
number={3},
pages={141-152}

TY - JOUR
AU - 김관현
AU - YooJung Kim
AU - Jong-Soo Yoon
TI - The structural relationships of application richness, brand awareness, user habit, user loyalty, and continuance intention in mobile application market
JO - Journal of The Korea Society of Computer and Information
PY - 2013
VL - 18
IS - 3
PB - The Korean Society Of Computer And Information
SP - 141
EP - 152
SN - 1598-849X
AB - This study investigates the determinants of users' continuance intention in mobile application market, and examines the structural relationships between predictors and users' continuance intention. Based on the intensive review of prior research related to Internet and mobile services,mobile application richness, brand awareness, user habit, user loyalty were selected as the predictors of users' continuance intention. Using 259 surveys, the research model was assessed and the research hypotheses were tested. The findings show that mobile application richness is positively related with brand awareness and user loyalty. Brand awareness is proven to be a key predictor of user habit and user loyalty. Futhermore, it is shown that user habit has a direct impact on user loyalty and users' continuance intention. Finally, it was proven that user loyalty is a pretty important determinant of users' continuance intention.
KW - Mobile application market;Application richness;Brand awareness;User habit;User loyalty;Continuance intention
DO -
UR -
ER -

김관현, YooJung Kim and Jong-Soo Yoon. (2013). The structural relationships of application richness, brand awareness, user habit, user loyalty, and continuance intention in mobile application market. Journal of The Korea Society of Computer and Information, 18(3), 141-152.

김관현, YooJung Kim and Jong-Soo Yoon. 2013, "The structural relationships of application richness, brand awareness, user habit, user loyalty, and continuance intention in mobile application market", Journal of The Korea Society of Computer and Information, vol.18, no.3 pp.141-152.

김관현, YooJung Kim, Jong-Soo Yoon "The structural relationships of application richness, brand awareness, user habit, user loyalty, and continuance intention in mobile application market" Journal of The Korea Society of Computer and Information 18.3 pp.141-152 (2013) : 141.

김관현, YooJung Kim, Jong-Soo Yoon. The structural relationships of application richness, brand awareness, user habit, user loyalty, and continuance intention in mobile application market. 2013; 18(3), 141-152.

김관현, YooJung Kim and Jong-Soo Yoon. "The structural relationships of application richness, brand awareness, user habit, user loyalty, and continuance intention in mobile application market" Journal of The Korea Society of Computer and Information 18, no.3 (2013) : 141-152.

김관현; YooJung Kim; Jong-Soo Yoon. The structural relationships of application richness, brand awareness, user habit, user loyalty, and continuance intention in mobile application market. Journal of The Korea Society of Computer and Information, 18(3), 141-152.

김관현; YooJung Kim; Jong-Soo Yoon. The structural relationships of application richness, brand awareness, user habit, user loyalty, and continuance intention in mobile application market. Journal of The Korea Society of Computer and Information. 2013; 18(3) 141-152.

김관현, YooJung Kim, Jong-Soo Yoon. The structural relationships of application richness, brand awareness, user habit, user loyalty, and continuance intention in mobile application market. 2013; 18(3), 141-152.

김관현, YooJung Kim and Jong-Soo Yoon. "The structural relationships of application richness, brand awareness, user habit, user loyalty, and continuance intention in mobile application market" Journal of The Korea Society of Computer and Information 18, no.3 (2013) : 141-152.