An Empirical Study on the Determinants of Intention to Use B2B e-Marketplace (B2B e마켓플레이스 이용의도 결정요인에 관한 실증연구)

An Youngsin (안영신); HaeSool Yang (양해술)

doi:10.9708/jksci.2017.22.09.155

An Empirical Study on the Determinants of Intention to Use B2B e-Marketplace

Journal of The Korea Society of Computer and Information
Abbr : JKSCI
2017, 22(9), pp.155-161
DOI : 10.9708/jksci.2017.22.09.155
Publisher : The Korean Society Of Computer And Information
Research Area : Engineering > Computer Science
Received : August 24, 2017
Accepted : September 19, 2017
Published : September 29, 2017

An Youngsin ¹, HaeSool Yang ¹

¹호서대학교

Accredited

ABSTRACT

As the e-marketplace becomes the core of management activities, researches on motivation, transaction type, strategy, satisfaction, risk management, performance evaluation, etc. have been actively studied, but the factors influencing actual utilization have not been fully. Especially, the factors that affect the intention of the users are limited without consideration of internal environment, external environment, e-marketplace characteristics such as operating rules, characteristics of the company to be used. In order to derive the determinants of B2B e-marketplace use, this study was conducted to examine the relationship between internal environment, external environment, e-marketplace characteristics as independent variables, intention of use as dependent variable, participation qualification, The results were as follows. First, the previous study limited the determinants of intention to use to either internal or external, but this study presented an integrated model that considers both factors. Second, the characteristics of companies participating in e– marketplace were identified by using participation qualification and activity scope as control variables.

KEYWORDS

e-marketplace, internal environment, external environment, e-marketplace characteristics, intention of use

Citation status

* References for papers published after 2023 are currently being built.

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Journal of The Korea Society of Computer and Information 2023 KCI Impact Factor : 0.65

An Empirical Study on the Determinants of Intention to Use B2B e-Marketplace

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* References for papers published after 2023 are currently being built.

Journal of The Korea Society of Computer and Information 2023 KCI Impact Factor : 0.65

An Empirical Study on the Determinants of Intention to Use B2B e-Marketplace

ABSTRACT

KEYWORDS

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