@article{ART002266004},
author={Huh, Eun-Jeong},
title={The Effects of Psycho-social Variables on Consumers' Fair Trade Practice Behavior},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2017},
volume={22},
number={9},
pages={163-170},
doi={10.9708/jksci.2017.22.09.163}
TY - JOUR
AU - Huh, Eun-Jeong
TI - The Effects of Psycho-social Variables on Consumers' Fair Trade Practice Behavior
JO - Journal of The Korea Society of Computer and Information
PY - 2017
VL - 22
IS - 9
PB - The Korean Society Of Computer And Information
SP - 163
EP - 170
SN - 1598-849X
AB - The purpose of this study is to find the differences in fair trade practice behavior, according to socio-demographic variables and to analyze the effects of psycho-social variables on fair trade practice behavior. This study includes the psycho-social variables as materialism, altruism, ethical identity, and perceived consumer effectiveness.
The results of this study are as follows. First, the mean score of consumers' fair trade practice behavior was 4.12 on a 7-point scale, which means that respondents performed fair trade practice behavior at the middle level. Second, in terms of socio-demographic variables, there was a significant difference only in an age. Third, fair trade practice behavior had positive correlations with each of altruism, ethical identity, and perceived consumer effectiveness. Finally, regression analyses showed that altruism, ethical identity, and perceived consumer effectiveness had positive effects on fair trade practice behavior, whereas materialism had a negative effect on fair trade practice behavior.
KW - Fair trade practice behavior;Materialism;Altruism;Ethical identity;Perceived consumer effectiveness
DO - 10.9708/jksci.2017.22.09.163
ER -
Huh, Eun-Jeong. (2017). The Effects of Psycho-social Variables on Consumers' Fair Trade Practice Behavior. Journal of The Korea Society of Computer and Information, 22(9), 163-170.
Huh, Eun-Jeong. 2017, "The Effects of Psycho-social Variables on Consumers' Fair Trade Practice Behavior", Journal of The Korea Society of Computer and Information, vol.22, no.9 pp.163-170. Available from: doi:10.9708/jksci.2017.22.09.163
Huh, Eun-Jeong "The Effects of Psycho-social Variables on Consumers' Fair Trade Practice Behavior" Journal of The Korea Society of Computer and Information 22.9 pp.163-170 (2017) : 163.
Huh, Eun-Jeong. The Effects of Psycho-social Variables on Consumers' Fair Trade Practice Behavior. 2017; 22(9), 163-170. Available from: doi:10.9708/jksci.2017.22.09.163
Huh, Eun-Jeong. "The Effects of Psycho-social Variables on Consumers' Fair Trade Practice Behavior" Journal of The Korea Society of Computer and Information 22, no.9 (2017) : 163-170.doi: 10.9708/jksci.2017.22.09.163
Huh, Eun-Jeong. The Effects of Psycho-social Variables on Consumers' Fair Trade Practice Behavior. Journal of The Korea Society of Computer and Information, 22(9), 163-170. doi: 10.9708/jksci.2017.22.09.163
Huh, Eun-Jeong. The Effects of Psycho-social Variables on Consumers' Fair Trade Practice Behavior. Journal of The Korea Society of Computer and Information. 2017; 22(9) 163-170. doi: 10.9708/jksci.2017.22.09.163
Huh, Eun-Jeong. The Effects of Psycho-social Variables on Consumers' Fair Trade Practice Behavior. 2017; 22(9), 163-170. Available from: doi:10.9708/jksci.2017.22.09.163
Huh, Eun-Jeong. "The Effects of Psycho-social Variables on Consumers' Fair Trade Practice Behavior" Journal of The Korea Society of Computer and Information 22, no.9 (2017) : 163-170.doi: 10.9708/jksci.2017.22.09.163
