@article{ART002467634},
author={Jongsoo Yoon},
title={A Study on the Relationships between Cyber Money Quality and Usage Intention: Focus on the Moderating Effect of Usage Frequency and Amount of Cyber Money},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2019},
volume={24},
number={5},
pages={179-186},
doi={10.9708/jksci.2019.24.05.179}
TY - JOUR
AU - Jongsoo Yoon
TI - A Study on the Relationships between Cyber Money Quality and Usage Intention: Focus on the Moderating Effect of Usage Frequency and Amount of Cyber Money
JO - Journal of The Korea Society of Computer and Information
PY - 2019
VL - 24
IS - 5
PB - The Korean Society Of Computer And Information
SP - 179
EP - 186
SN - 1598-849X
AB - While there have been a lots of studies on the use of cyber money, few researches proposed the results on relationships among quality factors, usage intention, and usage characteristics of cyber money in online business environment. Therefore, this study investigates the relationships between cyber money quality and usage intention of cyber money, and examines whether the usage characteristics(frequency, amount) of cyber money has moderating effect on the relationship between cyber money quality and usage intention of cyber money. Firstly, multiple regression analysis tells significant causal relationship between functional and emotional factors of cyber money quality and usage intention of cyber money. Secondly, dummy regression analysis shows usage characteristics of cyber money has the moderating effect on the relationship between cyber money quality and usage intention of cyber money. This paper concludes with some implications for both theory development and cyber money practice.
KW - Cyber Money Quality;Usage Intention of Cyber Money;Usage Frequency of Cyber Money;Usage Amount of Cyber Money
DO - 10.9708/jksci.2019.24.05.179
ER -
Jongsoo Yoon. (2019). A Study on the Relationships between Cyber Money Quality and Usage Intention: Focus on the Moderating Effect of Usage Frequency and Amount of Cyber Money. Journal of The Korea Society of Computer and Information, 24(5), 179-186.
Jongsoo Yoon. 2019, "A Study on the Relationships between Cyber Money Quality and Usage Intention: Focus on the Moderating Effect of Usage Frequency and Amount of Cyber Money", Journal of The Korea Society of Computer and Information, vol.24, no.5 pp.179-186. Available from: doi:10.9708/jksci.2019.24.05.179
Jongsoo Yoon "A Study on the Relationships between Cyber Money Quality and Usage Intention: Focus on the Moderating Effect of Usage Frequency and Amount of Cyber Money" Journal of The Korea Society of Computer and Information 24.5 pp.179-186 (2019) : 179.
Jongsoo Yoon. A Study on the Relationships between Cyber Money Quality and Usage Intention: Focus on the Moderating Effect of Usage Frequency and Amount of Cyber Money. 2019; 24(5), 179-186. Available from: doi:10.9708/jksci.2019.24.05.179
Jongsoo Yoon. "A Study on the Relationships between Cyber Money Quality and Usage Intention: Focus on the Moderating Effect of Usage Frequency and Amount of Cyber Money" Journal of The Korea Society of Computer and Information 24, no.5 (2019) : 179-186.doi: 10.9708/jksci.2019.24.05.179
Jongsoo Yoon. A Study on the Relationships between Cyber Money Quality and Usage Intention: Focus on the Moderating Effect of Usage Frequency and Amount of Cyber Money. Journal of The Korea Society of Computer and Information, 24(5), 179-186. doi: 10.9708/jksci.2019.24.05.179
Jongsoo Yoon. A Study on the Relationships between Cyber Money Quality and Usage Intention: Focus on the Moderating Effect of Usage Frequency and Amount of Cyber Money. Journal of The Korea Society of Computer and Information. 2019; 24(5) 179-186. doi: 10.9708/jksci.2019.24.05.179
Jongsoo Yoon. A Study on the Relationships between Cyber Money Quality and Usage Intention: Focus on the Moderating Effect of Usage Frequency and Amount of Cyber Money. 2019; 24(5), 179-186. Available from: doi:10.9708/jksci.2019.24.05.179
Jongsoo Yoon. "A Study on the Relationships between Cyber Money Quality and Usage Intention: Focus on the Moderating Effect of Usage Frequency and Amount of Cyber Money" Journal of The Korea Society of Computer and Information 24, no.5 (2019) : 179-186.doi: 10.9708/jksci.2019.24.05.179