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@article{ART002862993},
author={Youngsik Kwak and Yunkyung Lee and Byeongmin Na and Jae-Won Hong},
title={Analysis of differences in K-pop Content Update Preference Cycle and Price Elasticity},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2022},
volume={27},
number={7},
pages={137-144},
doi={10.9708/jksci.2022.27.07.137}

TY - JOUR
AU - Youngsik Kwak
AU - Yunkyung Lee
AU - Byeongmin Na
AU - Jae-Won Hong
TI - Analysis of differences in K-pop Content Update Preference Cycle and Price Elasticity
JO - Journal of The Korea Society of Computer and Information
PY - 2022
VL - 27
IS - 7
PB - The Korean Society Of Computer And Information
SP - 137
EP - 144
SN - 1598-849X
AB - This study is an empirical study on whether the interval of K-pop content updates and price changes consumer purchasing intentions for domestic fandom commerce platforms that turn their profit structure online and strengthen fandom-based marketing to cope with changes in the digital environment. FGI and a survey was conducted using a conjoint analysis designed to confirm the difference in price elasticity according to the content update interval. As a result, the price elasticity of K-pop content was found to be an inelastic characteristic, and the change in price elasticity according to the content update interval was not statistically significant. This study provides basic data to be used to establish a marketing strategy for the fandom commerce market that will grow in the future.
KW - K-pop content;Fandom platform;Price elasticity;Content update interval;Fandom marketing
DO - 10.9708/jksci.2022.27.07.137
ER -

Youngsik Kwak, Yunkyung Lee, Byeongmin Na and Jae-Won Hong. (2022). Analysis of differences in K-pop Content Update Preference Cycle and Price Elasticity. Journal of The Korea Society of Computer and Information, 27(7), 137-144.

Youngsik Kwak, Yunkyung Lee, Byeongmin Na and Jae-Won Hong. 2022, "Analysis of differences in K-pop Content Update Preference Cycle and Price Elasticity", Journal of The Korea Society of Computer and Information, vol.27, no.7 pp.137-144. Available from: doi:10.9708/jksci.2022.27.07.137

Youngsik Kwak, Yunkyung Lee, Byeongmin Na, Jae-Won Hong "Analysis of differences in K-pop Content Update Preference Cycle and Price Elasticity" Journal of The Korea Society of Computer and Information 27.7 pp.137-144 (2022) : 137.

Youngsik Kwak, Yunkyung Lee, Byeongmin Na, Jae-Won Hong. Analysis of differences in K-pop Content Update Preference Cycle and Price Elasticity. 2022; 27(7), 137-144. Available from: doi:10.9708/jksci.2022.27.07.137

Youngsik Kwak, Yunkyung Lee, Byeongmin Na and Jae-Won Hong. "Analysis of differences in K-pop Content Update Preference Cycle and Price Elasticity" Journal of The Korea Society of Computer and Information 27, no.7 (2022) : 137-144.doi: 10.9708/jksci.2022.27.07.137

Youngsik Kwak; Yunkyung Lee; Byeongmin Na; Jae-Won Hong. Analysis of differences in K-pop Content Update Preference Cycle and Price Elasticity. Journal of The Korea Society of Computer and Information, 27(7), 137-144. doi: 10.9708/jksci.2022.27.07.137

Youngsik Kwak; Yunkyung Lee; Byeongmin Na; Jae-Won Hong. Analysis of differences in K-pop Content Update Preference Cycle and Price Elasticity. Journal of The Korea Society of Computer and Information. 2022; 27(7) 137-144. doi: 10.9708/jksci.2022.27.07.137

Youngsik Kwak, Yunkyung Lee, Byeongmin Na, Jae-Won Hong. Analysis of differences in K-pop Content Update Preference Cycle and Price Elasticity. 2022; 27(7), 137-144. Available from: doi:10.9708/jksci.2022.27.07.137

Youngsik Kwak, Yunkyung Lee, Byeongmin Na and Jae-Won Hong. "Analysis of differences in K-pop Content Update Preference Cycle and Price Elasticity" Journal of The Korea Society of Computer and Information 27, no.7 (2022) : 137-144.doi: 10.9708/jksci.2022.27.07.137