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A Study on the Difference in Consumer Demand of Leports Wear and Its Implication for Apparel Development by the Types of Motivation to Participate in Marine Leisure Sports

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2022, 27(12), pp.239-249
  • DOI : 10.9708/jksci.2022.27.12.239
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science
  • Received : November 10, 2022
  • Accepted : December 2, 2022
  • Published : December 30, 2022

YU CHEON 1,  Cha Su Joung 1

1목포대학교

Accredited

ABSTRACT

This study attempted to categorize the motivation for participation in leisure sports and analyze the difference in consumer demand for leisure sports wear according to the type. As a result of the analysis, the functionality of the preferred material consisted of movement, comfort, and body temperature maintenance. When purchasing, the factors to consider were extracted such as basic emphasis, emphasis on flaunting, and emphasis on practicality. The improvement requirement was composed of basic function improvement and various function additional factors, and the purchase satisfaction factor was composed of three factors: brand, practicality, design, and functionality. Motives for participation in marine leisure sports were grouped into mania, leisure, and health types. As for the functionality of the preferred material, the mania type and leisure type preferred movement, comfort, and body temperature maintenance functionality over the health type. As for the factors to consider when purchasing, the mania type and leisure type had higher consideration for the factors of basic emphasis, ostentation, and practicality than the health type. In the improvement requirements, both basic function improvement and various function additions had the highest mania type and the lowest health type. In terms of purchase satisfaction factors, practicality and brand were found to have a high leisure type, and functional factors were found to have a high mania type. For the enthusiastic group, it is thought that product development should focus on functionality and additional functions, and health types should be focused on design and utilization.

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