@article{ART002952570},
author={YU CHEON and Cha Su Joung},
title={Understanding MZ Generation's Perceptions and Preferences for Eco-Friendly Consumption and Upcycled Souvenirs},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2023},
volume={28},
number={4},
pages={151-163},
doi={10.9708/jksci.2023.28.04.151}
TY - JOUR
AU - YU CHEON
AU - Cha Su Joung
TI - Understanding MZ Generation's Perceptions and Preferences for Eco-Friendly Consumption and Upcycled Souvenirs
JO - Journal of The Korea Society of Computer and Information
PY - 2023
VL - 28
IS - 4
PB - The Korean Society Of Computer And Information
SP - 151
EP - 163
SN - 1598-849X
AB - This study aims to explore the perceptions of MZ‘s on eco-friendly consumption and their preferences for eco-friendly souvenirs. The top reasons for buying upcycling products include design, price, differentiation, and environmentalism, with design having the most influence on product purchase.
Design is also a top consideration when buying upcycling souvenirs. Regarding environmental issues, they were most aware of the seriousness of environmental pollution and thought that recycling of fashion products was necessary. When it comes to eco-friendly fashion purchasing behaviors, the most common choice is to buy clothes that will last longer than those that are in fashion. Upcycling products are more likely to be purchased when there is a concern for the environment or an interest in eco-friendly products. In addition, those who have purchased upcycling products are more likely to be aware of and interested in eco-friendly fashion products and recycling of fashion products. Women are more likely than men to be concerned about environmental issues, and women are also more likely to be aware of upcycling souvenirs. In future research, it would be useful to study the relationship between upcycling products, environmental issues, consumer behavior, and upcycling souvenirs.
KW - Upcycling;Souvenirs;Preference;MZ generation;Banner
DO - 10.9708/jksci.2023.28.04.151
ER -
YU CHEON and Cha Su Joung. (2023). Understanding MZ Generation's Perceptions and Preferences for Eco-Friendly Consumption and Upcycled Souvenirs. Journal of The Korea Society of Computer and Information, 28(4), 151-163.
YU CHEON and Cha Su Joung. 2023, "Understanding MZ Generation's Perceptions and Preferences for Eco-Friendly Consumption and Upcycled Souvenirs", Journal of The Korea Society of Computer and Information, vol.28, no.4 pp.151-163. Available from: doi:10.9708/jksci.2023.28.04.151
YU CHEON, Cha Su Joung "Understanding MZ Generation's Perceptions and Preferences for Eco-Friendly Consumption and Upcycled Souvenirs" Journal of The Korea Society of Computer and Information 28.4 pp.151-163 (2023) : 151.
YU CHEON, Cha Su Joung. Understanding MZ Generation's Perceptions and Preferences for Eco-Friendly Consumption and Upcycled Souvenirs. 2023; 28(4), 151-163. Available from: doi:10.9708/jksci.2023.28.04.151
YU CHEON and Cha Su Joung. "Understanding MZ Generation's Perceptions and Preferences for Eco-Friendly Consumption and Upcycled Souvenirs" Journal of The Korea Society of Computer and Information 28, no.4 (2023) : 151-163.doi: 10.9708/jksci.2023.28.04.151
YU CHEON; Cha Su Joung. Understanding MZ Generation's Perceptions and Preferences for Eco-Friendly Consumption and Upcycled Souvenirs. Journal of The Korea Society of Computer and Information, 28(4), 151-163. doi: 10.9708/jksci.2023.28.04.151
YU CHEON; Cha Su Joung. Understanding MZ Generation's Perceptions and Preferences for Eco-Friendly Consumption and Upcycled Souvenirs. Journal of The Korea Society of Computer and Information. 2023; 28(4) 151-163. doi: 10.9708/jksci.2023.28.04.151
YU CHEON, Cha Su Joung. Understanding MZ Generation's Perceptions and Preferences for Eco-Friendly Consumption and Upcycled Souvenirs. 2023; 28(4), 151-163. Available from: doi:10.9708/jksci.2023.28.04.151
YU CHEON and Cha Su Joung. "Understanding MZ Generation's Perceptions and Preferences for Eco-Friendly Consumption and Upcycled Souvenirs" Journal of The Korea Society of Computer and Information 28, no.4 (2023) : 151-163.doi: 10.9708/jksci.2023.28.04.151
