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Sensibility by Weather and e-Commerce Purchase Behavior

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2024, 29(4), pp.177-182
  • DOI : 10.9708/jksci.2024.29.04.177
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science
  • Received : April 5, 2024
  • Accepted : April 24, 2024
  • Published : April 30, 2024

Hyun-Jin Yeo 1

1배재대학교

Accredited

ABSTRACT

A consumer’s decisions are made by affection of product. Affection has types: evaluation, mood, emotion and sensibility that means unconscious changes. Previous researches have clarified weather factors affect to sensibility that means weather factors may have causal effects to consumer’s decision making. This research utilize weather information from KMA(Korea Meteorological Administration) and SNS geographical information and text to make weather sensibility model, and clarify the model shows significant change to online shop customer’s purchase behavior(purchase frequency) by merging customer’s address information and geometric information of the model for apply weather model. As a result, a model utilize daily precipitation, sunshine hours, average ground temperature, and average relative humidity makes significant result to e-commerce purchase behavior frequency.

Citation status

* References for papers published after 2023 are currently being built.

This paper was written with support from the National Research Foundation of Korea.