@article{ART003074126},
author={Hyun-Jin Yeo},
title={Sensibility by Weather and e-Commerce Purchase Behavior},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2024},
volume={29},
number={4},
pages={177-182},
doi={10.9708/jksci.2024.29.04.177}
TY - JOUR
AU - Hyun-Jin Yeo
TI - Sensibility by Weather and e-Commerce Purchase Behavior
JO - Journal of The Korea Society of Computer and Information
PY - 2024
VL - 29
IS - 4
PB - The Korean Society Of Computer And Information
SP - 177
EP - 182
SN - 1598-849X
AB - A consumer’s decisions are made by affection of product. Affection has types: evaluation, mood, emotion and sensibility that means unconscious changes. Previous researches have clarified weather factors affect to sensibility that means weather factors may have causal effects to consumer’s decision making. This research utilize weather information from KMA(Korea Meteorological Administration) and SNS geographical information and text to make weather sensibility model, and clarify the model shows significant change to online shop customer’s purchase behavior(purchase frequency) by merging customer’s address information and geometric information of the model for apply weather model. As a result, a model utilize daily precipitation, sunshine hours, average ground temperature, and average relative humidity makes significant result to e-commerce purchase behavior frequency.
KW - Weather;Sensibility change;Textmining;Purchase Behavior;e-co
DO - 10.9708/jksci.2024.29.04.177
ER -
Hyun-Jin Yeo. (2024). Sensibility by Weather and e-Commerce Purchase Behavior. Journal of The Korea Society of Computer and Information, 29(4), 177-182.
Hyun-Jin Yeo. 2024, "Sensibility by Weather and e-Commerce Purchase Behavior", Journal of The Korea Society of Computer and Information, vol.29, no.4 pp.177-182. Available from: doi:10.9708/jksci.2024.29.04.177
Hyun-Jin Yeo "Sensibility by Weather and e-Commerce Purchase Behavior" Journal of The Korea Society of Computer and Information 29.4 pp.177-182 (2024) : 177.
Hyun-Jin Yeo. Sensibility by Weather and e-Commerce Purchase Behavior. 2024; 29(4), 177-182. Available from: doi:10.9708/jksci.2024.29.04.177
Hyun-Jin Yeo. "Sensibility by Weather and e-Commerce Purchase Behavior" Journal of The Korea Society of Computer and Information 29, no.4 (2024) : 177-182.doi: 10.9708/jksci.2024.29.04.177
Hyun-Jin Yeo. Sensibility by Weather and e-Commerce Purchase Behavior. Journal of The Korea Society of Computer and Information, 29(4), 177-182. doi: 10.9708/jksci.2024.29.04.177
Hyun-Jin Yeo. Sensibility by Weather and e-Commerce Purchase Behavior. Journal of The Korea Society of Computer and Information. 2024; 29(4) 177-182. doi: 10.9708/jksci.2024.29.04.177
Hyun-Jin Yeo. Sensibility by Weather and e-Commerce Purchase Behavior. 2024; 29(4), 177-182. Available from: doi:10.9708/jksci.2024.29.04.177
Hyun-Jin Yeo. "Sensibility by Weather and e-Commerce Purchase Behavior" Journal of The Korea Society of Computer and Information 29, no.4 (2024) : 177-182.doi: 10.9708/jksci.2024.29.04.177
