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An Empirical Study on Evaluating the Hybrid Exhibition Experience: A Case Study on 《Companions on the Eternal Journey: Earthenware Figurines and Vessels from Ancient Korea (2023)》

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2024, 29(12), pp.75-86
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science
  • Received : November 15, 2024
  • Accepted : December 18, 2024
  • Published : December 31, 2024

So-Jeong Park 1 Bo-A Rhee 1

1중앙대학교

Accredited

ABSTRACT

This study proposes a research model for evaluating the experience of a hybrid exhibition, 《Companions on the Eternal Journey(2023)》through an empirical research. We develop a model and conduct a survey with 105 participants, along with correlation analyses to test the proposed hypotheses. Key findings reveal that sub-factors of intrinsic motivation and the healing value as a perceived value influence the degree of satisfaction. All sub-factors of perceived experience quality and the degree of immersion are positively correlated with the degree of satisfaction. Finally, the degree of satisfaction significantly impacts certain sub-factors of the intention to use the exhibition. These findings provide insights for developing a research framework and practical considerations for planning and evaluating hybrid museum exhibitions, as well as for research on exhibition acceptance and visitor experience.

Citation status

* References for papers published after 2023 are currently being built.

This paper was written with support from the National Research Foundation of Korea.