Journal of The Korea Society of Computer and Information 2025 KCI Impact Factor : 1.01
-
pISSN : 1598-849X / eISSN : 2383-9945
- https://journal.kci.go.kr/jksci
KJCKorea
Journal Central
An Empirical Study on Evaluating the Hybrid Exhibition Experience: A Case Study on 《Companions on the Eternal Journey: Earthenware Figurines and Vessels from Ancient Korea (2023)》
- Journal of The Korea Society of Computer and Information
- Abbr : JKSCI
- 2024, 29(12), pp.75~86
- DOI : 10.9708/jksci.2024.29.12.075
- Publisher : The Korean Society Of Computer And Information
- Research Area : Engineering > Computer Science
- Received : November 15, 2024
- Accepted : December 18, 2024
- Published : December 31, 2024
So-Jeong Park 1, Bo-A Rhee 1
1중앙대학교
Accredited
ABSTRACT
This study proposes a research model for evaluating the experience of a hybrid exhibition, 《Companions on the Eternal Journey(2023)》through an empirical research. We develop a model and conduct a survey with 105 participants, along with correlation analyses to test the proposed hypotheses.
Key findings reveal that sub-factors of intrinsic motivation and the healing value as a perceived value influence the degree of satisfaction. All sub-factors of perceived experience quality and the degree of immersion are positively correlated with the degree of satisfaction. Finally, the degree of satisfaction significantly impacts certain sub-factors of the intention to use the exhibition. These findings provide insights for developing a research framework and practical considerations for planning and evaluating hybrid museum exhibitions, as well as for research on exhibition acceptance and visitor experience.
KEYWORDS
Journal Copyright Policy
No CCL information provided
Statistics
-
917 Viewed
-
583 Downloaded
Tools
Issue List
Citation status
* References for papers published after 2025 are currently being built.
[thesis]
E.Y. Cho
/ 2019
/ A Study on the Role of the Agency-led Blockbuster Exhibition in Expansion of Exhibition Culture
/ Doctor
/ Seoul National University
[report]
Joint Efforts of Relevant Ministries
/ 2019
/ Three Major Innovation Strategies in the Content Industry
/ The Ministry of Culture, Sports and Tourism
: 4~
[web]
The Move
/ [Issue] The National Museum of Korea: Strengthening the Exhibition of Our Artifacts in the Era of Ten Million Visitors
/ http://m.ithemove.com/news/articleView.html?idxno=3362
[journal]
M. Walhimer
/ 2016
/ Museum 4.0 as the Future of STEAM in Museums
/ The STEAM Journal
2(2)
: 14~
[journal]
S. S. D. Nascimento
/ 2001
/ Mutações na construção dos museus de ciências
/ Pro-posições
12(1)
: 126~138
[journal]
E. J. Lee
/ 2019
/
A Study on Museum Instagram Hashtag Analysis from the Convergent Perspective : Case Studies of Musée du Louvre and Centre Pompidou
/ Korea Science & Art Forum
37(1)
: 211~222
[journal]
M. Xanthoudaki
/ 2015
/ Museums, innovative pedagogies and the twenty-first century learner : a question of methodology
/ Museum Education Today : creative synergies and pedagogic innovations in multicultural contexts
13(2)
: 247~265
[thesis]
J.Y. Heo
/ 2018
/ A Study on the Motion Graphic Effects of Digital Media in Hybrid Exhibitions: Focusing on the Exhibition <Drawn by the wind: Shin Yun-bok and Jeong Seon>
/ Doctor
/ Sogang University
[journal]
K. H. Ahn
/ 2015
/
A Case Study of Exhibition Narrative Analysis: Based on the Kansong Culture Exhibition
/ Art Education Research Review
29(1)
: 25~56
[journal]
Y.E. Yang
/ 2015
/
A Study of the Interactive Exhibition Contents as Expansion of Art Experience - Based on John Dewey’s Experience Theory
/ Journal of Korean Society of Media and Arts
13(4)
: 7~
[journal]
J.E. Oh
/ 2022
/
A Study on the Characteristics and Elements of the Museum's Virtual Exhibition Space
/ Korea Institute of Design Research Society
7(4)
: 199~
[journal]
J.W. Keum
/ 2023
/
A Study on the Visiting Motivation and Re-visiting Factors of Digital Exhibition
/ Journal of Communication Design
85
: 139~
[other]
National Museum of Modern and Contemporary Art, Korea
/ 2024
/ Suggestions for Improving the Performance Evaluation Indicators of the National Museum of Modern and Contemporary Art, 2024
/ National Museum of Modern and Contemporary Art, Korea
: 1~9
[report]
National Museum of Korea
/ 2024
/ Report on the Results of the Customer Satisfaction Survey of the National Museum of Korea, 2024
/ National Museum of Korea
: 1~383
[journal]
R. Zhang
/ 2024
/ Exploring the role of immersive technology in digitally representing contemporary crafts within hybrid museum exhibitions : a scoping review
/ Digital Creativity
35(4)
: 355~377
[journal]
M. Mason
/ 2020
/ The elements of visitor experience in post-digital museum design
/ Design Principles and Practices
14(1)
: 1~14
[journal]
E. Pietroni
/ 2020
/ Experience design, virtual reality and media hybridization for the digital communication inside museums
/ Applied System Innovation
2(4)
: 1~34
[journal]
C. M. Hsieh
/ 2018
/ Moderating effect of membership status on the quality-value-loyalty chain at museums
/ Social Behavior and Personality
46(1)
: 107~126
[journal]
C. F. Chen
/ 2010
/ Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists
/ Tourism management
31(1)
: 29~35
[journal]
I. Frochot
/ 2000
/ HISTOQUAL : The development of a historic houses assessment scale
/ Tourism Management
21(2)
: 157~167
[journal]
C. M. Hsieh
/ 2015
/ Examining the relationships among motivation, service quality and loyalty : The case of the National Museum of Natural Science
/ Asia Pacific Journal of Tourism Research
20(Supplement 1)
: 1505~1526
[journal]
V. Kirchberg
/ 2012
/ Experiencing Exhibitions : A Review of Studies on Visitor Experiences in Museums
/ Curator The Museum Journa
55(4)
: 435~452
[journal]
C. Antón
/ 2018
/ Exploring the experience value of museum visitors as a co-creation process
/ Current issues in Tourism
21(12)
: 1406~1425
[book]
B. J. Pine
/ 1998
/ Welcome to the experience economy
/ Harvard Business Review Press
: 97~105
[journal]
H. R. Roh
/ 2023
/
The effects of realistic media art exhibition experience on perceived value, satisfaction, retrospective intention and revisit intention
/ Journal of Hospitality & Tourism Studies
25(5)
: 117~136
[journal]
E. J. Kim
/ 2015
/
An Inquiry of the Possibility of the Healing Function of Art Museums
/ The Journal of the Korea Contents Association
15(10)
: 10~17
[journal]
A. Parasuraman
/ 2000
/ The impact of technology on the quality-value-loyalty chain : a research agenda
/ Journal of the academy of marketing science
28(1)
: 168~174
[journal]
V. Cesário
/ 2024
/ The Integrated Museum Engagement Model(IMEM) : Bridging Participatory Design, Immersive Storytelling, and Digital Representation for Enhanced Museum Experiences
/ The International Journal of the Inclusive Museum
17(1)
: 63~81
[confproc]
M. Pasch
/ 2009
/ Immersion in movement-based interaction
/ IINTETAIN 2009 LNICST 9
: 169~180
[web]
Google survey
/ Visitor Study of the National Museum of Korea's Exhibition <Eternal Journey, Special Companionship>
/ https://forms.gle/JwDpaec3fZNwgptu8
[journal]
H. L. O'Brien
/ 2008
/ What is user engagement? A conceptual framework for defining user engagement with technology
/ Journal of the American Society for Information Science and Technology
59(6)
: 938~955
[journal]
J. S. Kang
/ 2022
/
A Visitor Study of The Exhibition of <David Hockney> Using Big Data Analysis which reflects viewing experiences
/ Journal of the Korea Society of Computer and Information
27(2)
: 81~89
[journal]
J. S. Park
/ 2022
/
A Study on User Experience of the Metaverse Exhibition: Focusing on Prayer for Life Metaverse
/ Journal of the Korea Society of Computer and Information
27(11)
: 89~98
[journal]
J. S. Park
/ 2023
/
A Study on the Factors Affecting the Attitude and Behavioral Intention toward the Instagrammable Exhibition: A case study on <Yumi’s Cell Special Exhibition>
/ Journal of the Korea Society of Computer and Information
28(2)
: 27~38
[confproc]
R. Strohmaier
/ 2015
/ Using visitor-flow visualization to improve visitor experience in museums and exhibitions
/ MW2015:Museums and the Web 2015
This paper was written with support from the National Research Foundation of Korea.