@article{ART003258958},
author={Anvarjon Rasulov and Hyunchul Ahn},
title={Understanding Super App Adoption through an Extended UTAUT Framework},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2025},
volume={30},
number={10},
pages={243-251}
TY - JOUR
AU - Anvarjon Rasulov
AU - Hyunchul Ahn
TI - Understanding Super App Adoption through an Extended UTAUT Framework
JO - Journal of The Korea Society of Computer and Information
PY - 2025
VL - 30
IS - 10
PB - The Korean Society Of Computer And Information
SP - 243
EP - 251
SN - 1598-849X
AB - Super apps have reshaped digital ecosystems by integrating diverse services such as transportation, payments, and delivery into a single platform. This study extends the Unified Theory of Acceptance and Use of Technology (UTAUT) by incorporating trust and service-related attributes to explain users’ intention to adopt super apps. Survey data from 145 YandexGo users were analyzed using PLS-SEM.
The results show that performance expectancy, trust, and service variety are significant predictors of adoption intention, while effort expectancy, facilitating conditions, and social influence are less influential. The analysis also confirms a trust transfer effect, where trust in the original service provider positively influences trust in its affiliated super app. The proposed model provides practical insights for super apps platform developers to strengthen trust and enrich service offerings to promote user adoption.
KW - Super apps;UTAUT;Trust transfer;Service variety;YandexGo
DO -
UR -
ER -
Anvarjon Rasulov and Hyunchul Ahn. (2025). Understanding Super App Adoption through an Extended UTAUT Framework. Journal of The Korea Society of Computer and Information, 30(10), 243-251.
Anvarjon Rasulov and Hyunchul Ahn. 2025, "Understanding Super App Adoption through an Extended UTAUT Framework", Journal of The Korea Society of Computer and Information, vol.30, no.10 pp.243-251.
Anvarjon Rasulov, Hyunchul Ahn "Understanding Super App Adoption through an Extended UTAUT Framework" Journal of The Korea Society of Computer and Information 30.10 pp.243-251 (2025) : 243.
Anvarjon Rasulov, Hyunchul Ahn. Understanding Super App Adoption through an Extended UTAUT Framework. 2025; 30(10), 243-251.
Anvarjon Rasulov and Hyunchul Ahn. "Understanding Super App Adoption through an Extended UTAUT Framework" Journal of The Korea Society of Computer and Information 30, no.10 (2025) : 243-251.
Anvarjon Rasulov; Hyunchul Ahn. Understanding Super App Adoption through an Extended UTAUT Framework. Journal of The Korea Society of Computer and Information, 30(10), 243-251.
Anvarjon Rasulov; Hyunchul Ahn. Understanding Super App Adoption through an Extended UTAUT Framework. Journal of The Korea Society of Computer and Information. 2025; 30(10) 243-251.
Anvarjon Rasulov, Hyunchul Ahn. Understanding Super App Adoption through an Extended UTAUT Framework. 2025; 30(10), 243-251.
Anvarjon Rasulov and Hyunchul Ahn. "Understanding Super App Adoption through an Extended UTAUT Framework" Journal of The Korea Society of Computer and Information 30, no.10 (2025) : 243-251.
