@article{ART003300155},
author={Sojeong Park and Youmin Im and Jeongmin An and Boa Rhee},
title={An Analysis of Instagram Reels as a Platform for Art Museum Visitor Experiences},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2026},
volume={31},
number={1},
pages={141-150}
TY - JOUR
AU - Sojeong Park
AU - Youmin Im
AU - Jeongmin An
AU - Boa Rhee
TI - An Analysis of Instagram Reels as a Platform for Art Museum Visitor Experiences
JO - Journal of The Korea Society of Computer and Information
PY - 2026
VL - 31
IS - 1
PB - The Korean Society Of Computer And Information
SP - 141
EP - 150
SN - 1598-849X
AB - This study analyzes museum visitor experiences on Instagram Reels using a multi-stage framework integrating scene segmentation, classification, and Markov transition analysis. Comparing 1,077 scenes, findings reveal that appreciation-oriented Reels foster aesthetic engagement through continuity in ‘artwork’ and ‘interaction’ scenes. In contrast, promotional Reels prioritize information delivery via frequent transitions and ‘selfie’ and ‘space’ imagery. Statistical analysis confirms significant associations between Reel types and scene composition, demonstrating that Reels function as purposeful narrative devices that selectively mediate visitor experiences through strategic editing. This research offers a robust quantitative methodology for studying digital museum engagement and marketing.
KW - Instagram Reels;Visitor Experience;Scene Detection;Scene Transition Analysis;;AI-based Video Analysis
DO -
UR -
ER -
Sojeong Park, Youmin Im, Jeongmin An and Boa Rhee. (2026). An Analysis of Instagram Reels as a Platform for Art Museum Visitor Experiences. Journal of The Korea Society of Computer and Information, 31(1), 141-150.
Sojeong Park, Youmin Im, Jeongmin An and Boa Rhee. 2026, "An Analysis of Instagram Reels as a Platform for Art Museum Visitor Experiences", Journal of The Korea Society of Computer and Information, vol.31, no.1 pp.141-150.
Sojeong Park, Youmin Im, Jeongmin An, Boa Rhee "An Analysis of Instagram Reels as a Platform for Art Museum Visitor Experiences" Journal of The Korea Society of Computer and Information 31.1 pp.141-150 (2026) : 141.
Sojeong Park, Youmin Im, Jeongmin An, Boa Rhee. An Analysis of Instagram Reels as a Platform for Art Museum Visitor Experiences. 2026; 31(1), 141-150.
Sojeong Park, Youmin Im, Jeongmin An and Boa Rhee. "An Analysis of Instagram Reels as a Platform for Art Museum Visitor Experiences" Journal of The Korea Society of Computer and Information 31, no.1 (2026) : 141-150.
Sojeong Park; Youmin Im; Jeongmin An; Boa Rhee. An Analysis of Instagram Reels as a Platform for Art Museum Visitor Experiences. Journal of The Korea Society of Computer and Information, 31(1), 141-150.
Sojeong Park; Youmin Im; Jeongmin An; Boa Rhee. An Analysis of Instagram Reels as a Platform for Art Museum Visitor Experiences. Journal of The Korea Society of Computer and Information. 2026; 31(1) 141-150.
Sojeong Park, Youmin Im, Jeongmin An, Boa Rhee. An Analysis of Instagram Reels as a Platform for Art Museum Visitor Experiences. 2026; 31(1), 141-150.
Sojeong Park, Youmin Im, Jeongmin An and Boa Rhee. "An Analysis of Instagram Reels as a Platform for Art Museum Visitor Experiences" Journal of The Korea Society of Computer and Information 31, no.1 (2026) : 141-150.
