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Identifying the Impacts on the Development of Cambodian Tourism Social Enterprises with SWOT and AHP Methods

  • Journal of Regional Studies and Development
  • Abbr : JRSD
  • 2014, 23(2), pp.133-166
  • Publisher : Institute for Poverty Alleviation and International Development: IPAID
  • Research Area : Social Science > Area Studies > Regional Studies in general > Comparative / Statistical Regional Studies

Sonita ENG 1 CHOI, Sungyong 2

1Cambodia-Korea Cooperation Center
2Department of Business Administration,, Yonsei University’s Wonju Campus

Accredited

ABSTRACT

SEs (Social Enterprises) have been recognized as the new frontier of sustainable economic development in developing countries. This study focuses on identifying the impacts on the development in Cambodian tourism SEs. In this exploratory study, four keys factors, the legal framework, financing, ownership, and social capital, are initially discussed to find more specific impacts in a hierarchical structure. We also study the impacts analytically using a hybrid A’WOT method, which is an adaptation of AHP (Analytic Hierarchy Process) in the SWOT (Strength, Weakness, Opportunity and Threat) analysis. By conducting pairwise comparisons between the factors, we could obtain the relative weight of importance for each factor empirically based on an expert survey. Finally, we provide critical discussions pertaining to the findings in this paper to identify potential factors that enable the further development of SEs in developing countries.

Citation status

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