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Corporate Philanthropy and Improvement in Social Performance: Mediating Effect of Economic Performance

SEUNGWHA CHUNG 1 표현상 1 Kang, Chul Hee 1 Jiman Lee 1 Sang Mi Cho 2

1연세대학교
2이화여자대학교

Accredited

ABSTRACT

We investigate the effect of corporate philanthropy on social performance using a time-lagged mediating model of economic performance. In this paper, we use the monetary donation and economic performance data of the companies which were nominated as an economic justice company among Korean listed companies in 2010. The results show that the more the ratio of monetary donation, the higher are the social performance, corporate value, and return on sales. We also find a partial mediating effect of economic performance between the ratio of monetary donation and social performance. Monetary donation is a multi-functional corporate philanthropy to fulfill diverse stakeholders’ interests.

Citation status

* References for papers published after 2022 are currently being built.

This paper was written with support from the National Research Foundation of Korea.