An Observation on the Public Relations of Public Libraries (공공도서관의 홍보에 관한 일 고찰 )

Chan-Sik Cho (조찬식)

An Observation on the Public Relations of Public Libraries

Journal of the Korean Biblia Society for Library and Information Science
2010, 21(4), pp.5~15
Publisher : Journal Of The Korean Biblia Society For Library And Information Science
Research Area : Interdisciplinary Studies > Library and Information Science

Chan-Sik Cho ¹

¹동덕여자대학교

Accredited

ABSTRACT

In order to reconstruct the concept on the public relations of public libraries, this study builds a theoretical background on the public relations of public libraries and tries to systemize the public relations of public libraries utilizing the Linkage System by Grunig & Hunt. Emphasizing the importance of the communication between the organization and its environment, Grunig & Hunt theoretically systemized the Linkage System of the organization. Adopting the Linkage System, this study tries to conceptualize the subjects, objects, directions, contents, and methods on the public relations of public libraries.

KEYWORDS

Public Library, Library Management, Public Relation of Public Libraries, Linkage System, Organizational Communication

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