This study analyzes citizens’ identity perceptions and visit intentions regarding an everyday-life-oriented cultural complex, using the West Seoul Culture Plaza as a case. Drawing on 2,348 valid responses from an online survey conducted between June and July 2025, the study presents descriptive statistics and cross-item comparisons on perceived necessity, identity typologies, expected visit frequency for the complex and its core components (library, community sports facilities, and kids’ café), demand for spaces, programs, amenities, and outdoor uses, and perceived barriers to use. The results indicate very high perceived necessity, and the plaza’s identity converges on three axes: everyday cultural enjoyment, health and community sports, and family-centered experiences. The library and sports facilities were identified as the key anchors, and the strong intention to participate regularly in linked spaces and cross-facility programs supports the feasibility of establishing a routinized operating system. However, major barriers included insufficient integrated information and promotion, limited specialization and program diversity, difficulties in seamless cross-facility use, and inadequate rest and convenience spaces. Based on these findings, the study proposes an integrated operating strategy that combines unified guidance, reservation, and circulation systems; routinized cross-programming across facilities; expansion of seating and convenience amenities with congestion management; safety- and hygiene-centered operation of the kids’ café; and activation of outdoor areas through a garden-based cultural plaza.