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An Analysis of Identity Perception and Visit Intention in Everyday-Life-Oriented Cultural Complex: Focused on the Seo-Seoul Culture Plaza

  • Journal of the Korean Biblia Society for Library and Information Science
  • 2026, 37(2), pp.183~213
  • DOI : 10.14699//kbiblia.2026.37.2.183
  • Publisher : Journal Of The Korean Biblia Society For Library And Information Science
  • Research Area : Interdisciplinary Studies > Library and Information Science
  • Received : May 15, 2026
  • Accepted : June 1, 2026
  • Published : June 30, 2026

Kwak, Seung-Jin 1,  Inho Chang 2,  Younghee Noh ORD ID 3,  Kang, Bong-suk 4

1충남대학교
2대진대학교
3건국대학교
4전북대학교

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ABSTRACT

This study analyzes citizens’ identity perceptions and visit intentions regarding an everyday-life-oriented cultural complex, using the West Seoul Culture Plaza as a case. Drawing on 2,348 valid responses from an online survey conducted between June and July 2025, the study presents descriptive statistics and cross-item comparisons on perceived necessity, identity typologies, expected visit frequency for the complex and its core components (library, community sports facilities, and kids’ café), demand for spaces, programs, amenities, and outdoor uses, and perceived barriers to use. The results indicate very high perceived necessity, and the plaza’s identity converges on three axes: everyday cultural enjoyment, health and community sports, and family-centered experiences. The library and sports facilities were identified as the key anchors, and the strong intention to participate regularly in linked spaces and cross-facility programs supports the feasibility of establishing a routinized operating system. However, major barriers included insufficient integrated information and promotion, limited specialization and program diversity, difficulties in seamless cross-facility use, and inadequate rest and convenience spaces. Based on these findings, the study proposes an integrated operating strategy that combines unified guidance, reservation, and circulation systems; routinized cross-programming across facilities; expansion of seating and convenience amenities with congestion management; safety- and hygiene-centered operation of the kids’ café; and activation of outdoor areas through a garden-based cultural plaza.

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