@article{ART001567142},
author={Insook Cho and 하누리},
title={A Study on the Improvement of MyLibrary Service in Academic Libraries Using the CRM},
journal={Journal of the Korean Biblia Society for Library and Information Science},
issn={1229-2435},
year={2011},
volume={22},
number={2},
pages={63-79}
TY - JOUR
AU - Insook Cho
AU - 하누리
TI - A Study on the Improvement of MyLibrary Service in Academic Libraries Using the CRM
JO - Journal of the Korean Biblia Society for Library and Information Science
PY - 2011
VL - 22
IS - 2
PB - Journal Of The Korean Biblia Society For Library And Information Science
SP - 63
EP - 79
SN - 1229-2435
AB - This study tried to provide users with customized services by applying the CRM theory of the MyLibrary functions of the academic library system. The first data were collected through documentary survey and homepage survey, and case study of domestic and overseas college libraries was performed and 3 systems among academic library systems were selected to conduct a survey with their librarians and users of the academic libraries. It was found that librarians in charge of each function of services didn't much utilize information data of users created in the MyLibrary functions. As for an improvement method, it was suggested that systematic management to raise recognition on CRM and utilize it as feedback data is required in order to provide high quality services as well as customized information services to users based on data created in MyLibrary.
KW - Academic Library;MyLibrary Service;Academic MyLibrary Service;CRM(Customer Relationship Management);Library Management
DO -
UR -
ER -
Insook Cho and 하누리. (2011). A Study on the Improvement of MyLibrary Service in Academic Libraries Using the CRM. Journal of the Korean Biblia Society for Library and Information Science, 22(2), 63-79.
Insook Cho and 하누리. 2011, "A Study on the Improvement of MyLibrary Service in Academic Libraries Using the CRM", Journal of the Korean Biblia Society for Library and Information Science, vol.22, no.2 pp.63-79.
Insook Cho, 하누리 "A Study on the Improvement of MyLibrary Service in Academic Libraries Using the CRM" Journal of the Korean Biblia Society for Library and Information Science 22.2 pp.63-79 (2011) : 63.
Insook Cho, 하누리. A Study on the Improvement of MyLibrary Service in Academic Libraries Using the CRM. 2011; 22(2), 63-79.
Insook Cho and 하누리. "A Study on the Improvement of MyLibrary Service in Academic Libraries Using the CRM" Journal of the Korean Biblia Society for Library and Information Science 22, no.2 (2011) : 63-79.
Insook Cho; 하누리. A Study on the Improvement of MyLibrary Service in Academic Libraries Using the CRM. Journal of the Korean Biblia Society for Library and Information Science, 22(2), 63-79.
Insook Cho; 하누리. A Study on the Improvement of MyLibrary Service in Academic Libraries Using the CRM. Journal of the Korean Biblia Society for Library and Information Science. 2011; 22(2) 63-79.
Insook Cho, 하누리. A Study on the Improvement of MyLibrary Service in Academic Libraries Using the CRM. 2011; 22(2), 63-79.
Insook Cho and 하누리. "A Study on the Improvement of MyLibrary Service in Academic Libraries Using the CRM" Journal of the Korean Biblia Society for Library and Information Science 22, no.2 (2011) : 63-79.
