@article{ART001591054},
author={Jong-Moon Lee},
title={An Analysis on the Usage of Social Networking Services by Book Publishers in Korea: Focused on Twitters, Facebook and Me2day},
journal={Journal of the Korean Biblia Society for Library and Information Science},
issn={1229-2435},
year={2011},
volume={22},
number={3},
pages={75-90}
TY - JOUR
AU - Jong-Moon Lee
TI - An Analysis on the Usage of Social Networking Services by Book Publishers in Korea: Focused on Twitters, Facebook and Me2day
JO - Journal of the Korean Biblia Society for Library and Information Science
PY - 2011
VL - 22
IS - 3
PB - Journal Of The Korean Biblia Society For Library And Information Science
SP - 75
EP - 90
SN - 1229-2435
AB - This study aimed to investigate, analyze and identify the problems related to SNS usage by publishing companies around Twitter, Facebook and Me2day as well as theoretically investigate SNS, and ultimately to suggest the approaches to improve the outstanding issues identified. In accordance with the analysis, only 0.5%(222 publishing companies) in total publishing companies(41,407) opened SNS[3.7%(1,537) opened the independent website.] Second, in accordance with the investigation on 212 publishing companies in 222 companies opening SNS(71 twitters, 74 facebooks, 67 Me2days), the communication was not significant to the extent that only 50.5%(107) kept the communication with less than 100 readers or potential readers. Furthermore, 77.4%(164 companies) had less than 1,000 postings by publishing companies. The analysis on the postings(500) by users and postings(300) by publishing companies demonstrated that those postings were mostly related to marketing, introduction, recommendation and reading of publications by publishing companies. It means that the postings were mostly positive. However, 86.6% of postings by users in SNS of publishing companies was merely one-time posting. It indicated that continuity was not sufficient.
KW - Social Network;Publishing Company SNS;Twitter;Facebook;Me2day
DO -
UR -
ER -
Jong-Moon Lee. (2011). An Analysis on the Usage of Social Networking Services by Book Publishers in Korea: Focused on Twitters, Facebook and Me2day. Journal of the Korean Biblia Society for Library and Information Science, 22(3), 75-90.
Jong-Moon Lee. 2011, "An Analysis on the Usage of Social Networking Services by Book Publishers in Korea: Focused on Twitters, Facebook and Me2day", Journal of the Korean Biblia Society for Library and Information Science, vol.22, no.3 pp.75-90.
Jong-Moon Lee "An Analysis on the Usage of Social Networking Services by Book Publishers in Korea: Focused on Twitters, Facebook and Me2day" Journal of the Korean Biblia Society for Library and Information Science 22.3 pp.75-90 (2011) : 75.
Jong-Moon Lee. An Analysis on the Usage of Social Networking Services by Book Publishers in Korea: Focused on Twitters, Facebook and Me2day. 2011; 22(3), 75-90.
Jong-Moon Lee. "An Analysis on the Usage of Social Networking Services by Book Publishers in Korea: Focused on Twitters, Facebook and Me2day" Journal of the Korean Biblia Society for Library and Information Science 22, no.3 (2011) : 75-90.
Jong-Moon Lee. An Analysis on the Usage of Social Networking Services by Book Publishers in Korea: Focused on Twitters, Facebook and Me2day. Journal of the Korean Biblia Society for Library and Information Science, 22(3), 75-90.
Jong-Moon Lee. An Analysis on the Usage of Social Networking Services by Book Publishers in Korea: Focused on Twitters, Facebook and Me2day. Journal of the Korean Biblia Society for Library and Information Science. 2011; 22(3) 75-90.
Jong-Moon Lee. An Analysis on the Usage of Social Networking Services by Book Publishers in Korea: Focused on Twitters, Facebook and Me2day. 2011; 22(3), 75-90.
Jong-Moon Lee. "An Analysis on the Usage of Social Networking Services by Book Publishers in Korea: Focused on Twitters, Facebook and Me2day" Journal of the Korean Biblia Society for Library and Information Science 22, no.3 (2011) : 75-90.
