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A Study on the Effect of Presentation Modes of Health Information on Information Perception

  • Journal of the Korean Biblia Society for Library and Information Science
  • 2013, 24(4), pp.217-238
  • DOI : 10.14699/kbiblia.2013.24.4.217
  • Publisher : Journal Of The Korean Biblia Society For Library And Information Science
  • Research Area : Interdisciplinary Studies > Library and Information Science

Nam, Jaewoo 1 Kim, Seonghee 1

1중앙대학교

Accredited

ABSTRACT

We investigated how combining different types of images with written text affects the comprehension of health related information. The types of images were picture, photograph, and X-ray. 47 four year college students were recruited for the experiment. The independent variables in this study included information presentation format, vividness of image, and the degree of awareness for the disease. The dependent variables were recognition and recall for information. The results showed that the information with images in recognition and recall had higher score than information with written text only. In regard to the effect of different kinds of images on comprehension of health information, information with picture had higher score than the information with photograph and X-ray. The vividness of image were found to work as a negative factor on the recognition of information. Finally, the degree of awareness of disease also failed to have any significant effect on subjects’ recall and recognition. This research has implications for the contents design of health related website.

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