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A Study on Open University’s Library Service Quality Using the Kano Model and the Timko’s Customer Satisfaction Coefficient

  • Journal of the Korean Biblia Society for Library and Information Science
  • 2017, 28(2), pp.137-155
  • DOI : 10.14699/kbiblia.2017.28.2.137
  • Publisher : Journal Of The Korean Biblia Society For Library And Information Science
  • Research Area : Interdisciplinary Studies > Library and Information Science

Chang Hyeun Jo 1 Nam Young Joon 2

1한국방송통신대학교 중앙도서관
2중앙대학교

Accredited

ABSTRACT

Many university libraries, facing financial difficulties, have been forced to operate on a tighter budget. Such trend has created the need for an objective standard that will prioritize current library services. This study derives service quality factor via open coding from internet postings posted in the last five years on the Korean National Open University’s library website, and also calculates the customer satisfaction quotient and dissatisfaction quotient using the Kano Model and Timko’s Customer Satisfaction Coefficient. The result draws 25 service quality factors across 3 categories consisting of: (i) 8 attractive qualities, (ii) 15 one-dimensional qualities and (iii) 2 reverse qualities. The study, through the calculation of Timko’s Customer Satisfaction Coefficient per service quality, proposes an intensive service that can prioritize the efficient use of library budget.

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