@article{ART002535501},
author={Young-Mi Ku and Hong Hyun jin},
title={A Study on Improving User Satisfaction through Internal Marketing of University Archives},
journal={Journal of the Korean Biblia Society for Library and Information Science},
issn={1229-2435},
year={2019},
volume={30},
number={4},
pages={235-254},
doi={10.14699/kbiblia.2019.30.4.235}
TY - JOUR
AU - Young-Mi Ku
AU - Hong Hyun jin
TI - A Study on Improving User Satisfaction through Internal Marketing of University Archives
JO - Journal of the Korean Biblia Society for Library and Information Science
PY - 2019
VL - 30
IS - 4
PB - Journal Of The Korean Biblia Society For Library And Information Science
SP - 235
EP - 254
SN - 1229-2435
AB - According to the development of information technology, the paradigm of the archives is shifting from preservation management of past records to use-oriented services. In this regard, this study is conducted an empirical study on the effect of internal marketing factors of university archives on the customer orientation of employees in order to improve organizational satisfaction for users of records information service. Based on the previous research, the delegation of authority, internal communication, management support, and training are established as factors of internal marketing, and the parameters for this are job satisfaction, organizational commitment, customer orientation as dependent variables, and We set up hypothesis between research variables and attempted an analysis through statistical system. In summary, each element of internal marketing showed significant results on job satisfaction and organizational commitment, and management support was most closely related to job satisfaction, organizational commitment, and customer orientation of university archive staff.
KW - University Archives;Internal Marketing;Job Satisfaction;Organizational Commitment;Customer Orientation
DO - 10.14699/kbiblia.2019.30.4.235
ER -
Young-Mi Ku and Hong Hyun jin. (2019). A Study on Improving User Satisfaction through Internal Marketing of University Archives. Journal of the Korean Biblia Society for Library and Information Science, 30(4), 235-254.
Young-Mi Ku and Hong Hyun jin. 2019, "A Study on Improving User Satisfaction through Internal Marketing of University Archives", Journal of the Korean Biblia Society for Library and Information Science, vol.30, no.4 pp.235-254. Available from: doi:10.14699/kbiblia.2019.30.4.235
Young-Mi Ku, Hong Hyun jin "A Study on Improving User Satisfaction through Internal Marketing of University Archives" Journal of the Korean Biblia Society for Library and Information Science 30.4 pp.235-254 (2019) : 235.
Young-Mi Ku, Hong Hyun jin. A Study on Improving User Satisfaction through Internal Marketing of University Archives. 2019; 30(4), 235-254. Available from: doi:10.14699/kbiblia.2019.30.4.235
Young-Mi Ku and Hong Hyun jin. "A Study on Improving User Satisfaction through Internal Marketing of University Archives" Journal of the Korean Biblia Society for Library and Information Science 30, no.4 (2019) : 235-254.doi: 10.14699/kbiblia.2019.30.4.235
Young-Mi Ku; Hong Hyun jin. A Study on Improving User Satisfaction through Internal Marketing of University Archives. Journal of the Korean Biblia Society for Library and Information Science, 30(4), 235-254. doi: 10.14699/kbiblia.2019.30.4.235
Young-Mi Ku; Hong Hyun jin. A Study on Improving User Satisfaction through Internal Marketing of University Archives. Journal of the Korean Biblia Society for Library and Information Science. 2019; 30(4) 235-254. doi: 10.14699/kbiblia.2019.30.4.235
Young-Mi Ku, Hong Hyun jin. A Study on Improving User Satisfaction through Internal Marketing of University Archives. 2019; 30(4), 235-254. Available from: doi:10.14699/kbiblia.2019.30.4.235
Young-Mi Ku and Hong Hyun jin. "A Study on Improving User Satisfaction through Internal Marketing of University Archives" Journal of the Korean Biblia Society for Library and Information Science 30, no.4 (2019) : 235-254.doi: 10.14699/kbiblia.2019.30.4.235
