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@article{ART002697146},
author={Gi-Ri Lee and Noh, Dongjo},
title={The Effects of Internal Marketing of Public Libraries on the Quality of Working Life of Librarian},
journal={Journal of the Korean Biblia Society for Library and Information Science},
issn={1229-2435},
year={2021},
volume={32},
number={1},
pages={89-113},
doi={10.14699/kbiblia.2021.32.1.089}

TY - JOUR
AU - Gi-Ri Lee
AU - Noh, Dongjo
TI - The Effects of Internal Marketing of Public Libraries on the Quality of Working Life of Librarian
JO - Journal of the Korean Biblia Society for Library and Information Science
PY - 2021
VL - 32
IS - 1
PB - Journal Of The Korean Biblia Society For Library And Information Science
SP - 89
EP - 113
SN - 1229-2435
AB - This research empirically analyzes the effect of internal marketing in public libraries on the quality of work life of public library librarians. To this end, a 59-day survey of incumbent librarians working at public libraries in Seoul was conducted on Naver Form from July 25, 2020, and 120 respondents were conducted using IBM SPSS 25, a statistical program, to conduct factor analysis, reliability analysis, frequency analysis, correlation analysis, and multiple regression analysis. Research has shown that internal marketing of public libraries has a positive effect on the quality of librarians’ work life. As a way to improve internal marketing in public libraries, it was suggested to prepare a systematic and sustainable internal marketing system, recognize experiences and compensate highly educated librarians, improve the compensation system of librarians, and promote an internal marketing system centered on supporting management and delegation.
KW - Public Libraries;Librarians;Internal Marketing;Quality of Work Life;Job Environment
DO - 10.14699/kbiblia.2021.32.1.089
ER -

Gi-Ri Lee and Noh, Dongjo. (2021). The Effects of Internal Marketing of Public Libraries on the Quality of Working Life of Librarian. Journal of the Korean Biblia Society for Library and Information Science, 32(1), 89-113.

Gi-Ri Lee and Noh, Dongjo. 2021, "The Effects of Internal Marketing of Public Libraries on the Quality of Working Life of Librarian", Journal of the Korean Biblia Society for Library and Information Science, vol.32, no.1 pp.89-113. Available from: doi:10.14699/kbiblia.2021.32.1.089

Gi-Ri Lee, Noh, Dongjo "The Effects of Internal Marketing of Public Libraries on the Quality of Working Life of Librarian" Journal of the Korean Biblia Society for Library and Information Science 32.1 pp.89-113 (2021) : 89.

Gi-Ri Lee, Noh, Dongjo. The Effects of Internal Marketing of Public Libraries on the Quality of Working Life of Librarian. 2021; 32(1), 89-113. Available from: doi:10.14699/kbiblia.2021.32.1.089

Gi-Ri Lee and Noh, Dongjo. "The Effects of Internal Marketing of Public Libraries on the Quality of Working Life of Librarian" Journal of the Korean Biblia Society for Library and Information Science 32, no.1 (2021) : 89-113.doi: 10.14699/kbiblia.2021.32.1.089

Gi-Ri Lee; Noh, Dongjo. The Effects of Internal Marketing of Public Libraries on the Quality of Working Life of Librarian. Journal of the Korean Biblia Society for Library and Information Science, 32(1), 89-113. doi: 10.14699/kbiblia.2021.32.1.089

Gi-Ri Lee; Noh, Dongjo. The Effects of Internal Marketing of Public Libraries on the Quality of Working Life of Librarian. Journal of the Korean Biblia Society for Library and Information Science. 2021; 32(1) 89-113. doi: 10.14699/kbiblia.2021.32.1.089

Gi-Ri Lee, Noh, Dongjo. The Effects of Internal Marketing of Public Libraries on the Quality of Working Life of Librarian. 2021; 32(1), 89-113. Available from: doi:10.14699/kbiblia.2021.32.1.089

Gi-Ri Lee and Noh, Dongjo. "The Effects of Internal Marketing of Public Libraries on the Quality of Working Life of Librarian" Journal of the Korean Biblia Society for Library and Information Science 32, no.1 (2021) : 89-113.doi: 10.14699/kbiblia.2021.32.1.089