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A Study of Teens’ Social Media Engagement: Focusing on the Comments for YouTube Beauty Videos

  • Journal of the Korean Biblia Society for Library and Information Science
  • 2021, 32(1), pp.415-442
  • DOI : 10.14699/kbiblia.2021.32.1.415
  • Publisher : Journal Of The Korean Biblia Society For Library And Information Science
  • Research Area : Interdisciplinary Studies > Library and Information Science
  • Received : February 26, 2021
  • Accepted : March 21, 2021
  • Published : March 30, 2021

Yeojoo Lim 1

1부산대학교

Accredited

ABSTRACT

This study analyzed YouTube beauty videos that focus on makeup for teens, based on the assumption that the main viewers of the videos are teens. Through looking at the interaction between beauty information providers and receivers, communication among information receivers, and the way people participate in comment thread, the study examined how teens engage in social media. Many teens who posted comments on YouTube beauty videos praised and envied the beauty of beauty gurus, and tried to connect with them. The comment thread shows that teens answered to each other’s questions on makeup tips, shared thoughts and experiences on issues around teen wearing makeup, which helped them build a sense of community, and broaden their views on the way of life. Also observed was power dynamics among youth, such as lecturing or verbal abuse against children and pre-teens by older teens.

Citation status

* References for papers published after 2022 are currently being built.

This paper was written with support from the National Research Foundation of Korea.