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Design of WebZine for Marketing of the Presidential Archives: Based on ‘On-Gi’, a Newsletter of the Presidential Archives

  • Journal of the Korean Biblia Society for Library and Information Science
  • 2022, 33(3), pp.267-293
  • Publisher : Journal Of The Korean Biblia Society For Library And Information Science
  • Research Area : Interdisciplinary Studies > Library and Information Science
  • Received : August 19, 2022
  • Accepted : September 11, 2022
  • Published : September 30, 2022

Jang Hyo Jeong 1,  YONG JAE LEE 1,  Na-Kyung Kim 2,  Jin-Gyeong Jeong 2

1부산대학교
2부산대학교 문헌정보학과 기록관리학전공

Accredited

ABSTRACT

A webzine issued by a public institution not only plays a role in communication between members of the institution and its users, but is itself a meaningful record. In addition, as one of the management techniques of the archives, there is a growing awareness that active marketing is needed to promote the service and allow potential users to visit the archives. Therefore, efforts should be made to increase user satisfaction by identifying user needs, composing content reflecting them, and selecting user-centered interfaces appropriately. The purpose of this study is to design ‘On-Gi’, a newsletter of the Presidential Archives, as a user-participating smart platform in a smart device environment. As a research method, we first looked at the current status of webzine publication by relevant domestic institutions. Next, we compared and analyzed the issue of ‘On-Gi’ provided by the Presidential Archives and major contents. Based on this, a design model of the webzine for the marketing of the Presidential Archives was proposed. This can be used as a key marketing strategy for the Presidential Archives in the new user environment of technological innovation of smart devices.

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