@article{ART003247486},
author={Byun Kunwoo and Song, Gi-Ho},
title={A Study on Ways to Vitalize Specialized High School Libraries through User Journey Analysis},
journal={Journal of the Korean Biblia Society for Library and Information Science},
issn={1229-2435},
year={2025},
volume={36},
number={3},
pages={129-146},
doi={10.14699/KBIBLIA.2025.36.3.57337}
TY - JOUR
AU - Byun Kunwoo
AU - Song, Gi-Ho
TI - A Study on Ways to Vitalize Specialized High School Libraries through User Journey Analysis
JO - Journal of the Korean Biblia Society for Library and Information Science
PY - 2025
VL - 36
IS - 3
PB - Journal Of The Korean Biblia Society For Library And Information Science
SP - 129
EP - 146
SN - 1229-2435
AB - This study investigates why specialized high school libraries often struggle to meet students’ practical information needs. Unlike previous research focused on collection size, this study uses the 5A Customer Path model (Aware, Appeal, Ask, Act, Advocate) to identify points of disconnection in the student information journey and propose effective vitalization strategies. Through Focus Group Interviews (FGIs) with video business students, the study found that students become Aware of information via social media and personal networks, feeling Appeal towards practical, visual content. When they Ask questions, they turn to a closed ecosystem of YouTube and teachers, completely marginalizing the library. Infrequent attempts to Act by using the library led to negative experiences due to outdated materials, creating a negative feedback loop and a lack of positive Advocacy. These findings indicate the problem is not a mere lack of resources but a comprehensive disconnection. Therefore, this study proposes an integrated experience design strategy to restore this broken path by redefining the library as a proactive content marketer, a trust-based community hub, and a student-led participatory platform.
KW - Specialized High School;User Journey;5A Customer Path;Collection;Community Hub;Participatory Platform
DO - 10.14699/KBIBLIA.2025.36.3.57337
ER -
Byun Kunwoo and Song, Gi-Ho. (2025). A Study on Ways to Vitalize Specialized High School Libraries through User Journey Analysis. Journal of the Korean Biblia Society for Library and Information Science, 36(3), 129-146.
Byun Kunwoo and Song, Gi-Ho. 2025, "A Study on Ways to Vitalize Specialized High School Libraries through User Journey Analysis", Journal of the Korean Biblia Society for Library and Information Science, vol.36, no.3 pp.129-146. Available from: doi:10.14699/KBIBLIA.2025.36.3.57337
Byun Kunwoo, Song, Gi-Ho "A Study on Ways to Vitalize Specialized High School Libraries through User Journey Analysis" Journal of the Korean Biblia Society for Library and Information Science 36.3 pp.129-146 (2025) : 129.
Byun Kunwoo, Song, Gi-Ho. A Study on Ways to Vitalize Specialized High School Libraries through User Journey Analysis. 2025; 36(3), 129-146. Available from: doi:10.14699/KBIBLIA.2025.36.3.57337
Byun Kunwoo and Song, Gi-Ho. "A Study on Ways to Vitalize Specialized High School Libraries through User Journey Analysis" Journal of the Korean Biblia Society for Library and Information Science 36, no.3 (2025) : 129-146.doi: 10.14699/KBIBLIA.2025.36.3.57337
Byun Kunwoo; Song, Gi-Ho. A Study on Ways to Vitalize Specialized High School Libraries through User Journey Analysis. Journal of the Korean Biblia Society for Library and Information Science, 36(3), 129-146. doi: 10.14699/KBIBLIA.2025.36.3.57337
Byun Kunwoo; Song, Gi-Ho. A Study on Ways to Vitalize Specialized High School Libraries through User Journey Analysis. Journal of the Korean Biblia Society for Library and Information Science. 2025; 36(3) 129-146. doi: 10.14699/KBIBLIA.2025.36.3.57337
Byun Kunwoo, Song, Gi-Ho. A Study on Ways to Vitalize Specialized High School Libraries through User Journey Analysis. 2025; 36(3), 129-146. Available from: doi:10.14699/KBIBLIA.2025.36.3.57337
Byun Kunwoo and Song, Gi-Ho. "A Study on Ways to Vitalize Specialized High School Libraries through User Journey Analysis" Journal of the Korean Biblia Society for Library and Information Science 36, no.3 (2025) : 129-146.doi: 10.14699/KBIBLIA.2025.36.3.57337
