@article{ART002835381},
author={Bae Jung Ho and Burm,EunAe},
title={Strategies for College Entrance Based on Big Data Analysis -Case Study of college in Central Region},
journal={Journal of Internet of Things and Convergence},
issn={2466-0078},
year={2022},
volume={8},
number={2},
pages={25-33},
doi={10.20465/KIOTS.2022.8.2.025}
TY - JOUR
AU - Bae Jung Ho
AU - Burm,EunAe
TI - Strategies for College Entrance Based on Big Data Analysis -Case Study of college in Central Region
JO - Journal of Internet of Things and Convergence
PY - 2022
VL - 8
IS - 2
PB - The Korea Internet of Things Society
SP - 25
EP - 33
SN - 2466-0078
AB - The purpose of this study is to provide the basic data for establishing a unique admissions promotion strategy for each university and to innovate the paradigm of university admissions promotion through the examples of central universities in the practice of PR promotion based on big data analysis.
To this end, prior literature related to university publicity (marketing), and recognition of prospective college students who visited the university, and database data were defined and analyzed as big data.
As a result, first, the preliminary studies related to college entrance exam promotion (marketing) increased dramatically in the 2000s and 2010s as part of preparing for countermeasures against population decline in school age. Responding to the need for an admissions promotion strategy to accelerate visits to prospective college students, the database data analysis result suggested the selection and concentration of entrance exam strategies based on the university's regional and academic characteristics.
KW - Big Data;University Marketing;New Students Recruiting;Promotion strategy
DO - 10.20465/KIOTS.2022.8.2.025
ER -
Bae Jung Ho and Burm,EunAe. (2022). Strategies for College Entrance Based on Big Data Analysis -Case Study of college in Central Region. Journal of Internet of Things and Convergence, 8(2), 25-33.
Bae Jung Ho and Burm,EunAe. 2022, "Strategies for College Entrance Based on Big Data Analysis -Case Study of college in Central Region", Journal of Internet of Things and Convergence, vol.8, no.2 pp.25-33. Available from: doi:10.20465/KIOTS.2022.8.2.025
Bae Jung Ho, Burm,EunAe "Strategies for College Entrance Based on Big Data Analysis -Case Study of college in Central Region" Journal of Internet of Things and Convergence 8.2 pp.25-33 (2022) : 25.
Bae Jung Ho, Burm,EunAe. Strategies for College Entrance Based on Big Data Analysis -Case Study of college in Central Region. 2022; 8(2), 25-33. Available from: doi:10.20465/KIOTS.2022.8.2.025
Bae Jung Ho and Burm,EunAe. "Strategies for College Entrance Based on Big Data Analysis -Case Study of college in Central Region" Journal of Internet of Things and Convergence 8, no.2 (2022) : 25-33.doi: 10.20465/KIOTS.2022.8.2.025
Bae Jung Ho; Burm,EunAe. Strategies for College Entrance Based on Big Data Analysis -Case Study of college in Central Region. Journal of Internet of Things and Convergence, 8(2), 25-33. doi: 10.20465/KIOTS.2022.8.2.025
Bae Jung Ho; Burm,EunAe. Strategies for College Entrance Based on Big Data Analysis -Case Study of college in Central Region. Journal of Internet of Things and Convergence. 2022; 8(2) 25-33. doi: 10.20465/KIOTS.2022.8.2.025
Bae Jung Ho, Burm,EunAe. Strategies for College Entrance Based on Big Data Analysis -Case Study of college in Central Region. 2022; 8(2), 25-33. Available from: doi:10.20465/KIOTS.2022.8.2.025
Bae Jung Ho and Burm,EunAe. "Strategies for College Entrance Based on Big Data Analysis -Case Study of college in Central Region" Journal of Internet of Things and Convergence 8, no.2 (2022) : 25-33.doi: 10.20465/KIOTS.2022.8.2.025
